Marketing Manager - Italy

Norton Motorcycles; Bologna; In loco; EUR 35.000 - 60.000; Tempo pieno

Descrizione del lavoro

An iconic British motorcycle brand seeks a Marketing Manager to enhance brand awareness and customer engagement in Italy. This role requires developing regional marketing strategies, analyzing market trends, and managing advertising efforts, with a commitment to professional development and teamwork.

Competenze

• 6+ years of marketing experience in automotive/motorcycle industry desired.
• Proven regional or multi-location marketing management experience.
• Understanding of dealer marketing and social media strategies.

Mansioni

• Develop and execute regional marketing plans to enhance brand growth.
• Manage advertising, promotions, and digital marketing efforts.
• Build relationships with dealership partners for marketing support.

Conoscenze

Analytical skills

Digital marketing

CRM

Customer engagement strategies

Project management

Effective communication

Descrizione del lavoro

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team passionate about delivering exquisite riding experiences to our customers.

Under new ownership and part of the TVS Motor family, we're entering a new era of global success. We want you to be part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to perform their roles with professionalism, and we support personal development, teaching, and learning. When you join us, you'll have the opportunity to grow and learn alongside talented and dedicated colleagues.

The Role

The Marketing Manager will be responsible for developing and implementing regional marketing strategies to enhance brand awareness, drive customer engagement, and support sales growth. This role requires a deep understanding of automotive/motorcycle consumer behaviour and the competitive landscape. The successful candidate will report to the Sales Business Manager – Italy and collaborate closely with dealership teams, sales departments, and corporate marketing to align with business objectives.

Responsibilities

• Develop and execute local/regional marketing plans in collaboration with Head Office Brand Communications and Customer Experience teams to drive brand growth and customer acquisition.
• Analyse market trends, competitor activities, and consumer insights to identify opportunities.
• Design and implement localized marketing campaigns aligned with Brand Head Office guidelines.
• Manage local/regional advertising, promotions, and digital marketing efforts.
• Build strong relationships with dealership partners to support their marketing initiatives.
• Oversee event sponsorships, trade shows, and community engagement programs.
• Track and report on KPIs to measure campaign success.
• Ensure brand consistency and compliance with marketing guidelines.
• Manage budgets effectively to maximise ROI.
• Partner with external agencies, media, and vendors for marketing execution.

Personal Profile

• 6+ years of marketing experience, preferably in the automotive/motorcycle industry or a related sector.
• Proven experience in regional or multi-location marketing management.
• Strong understanding of CRM, dealer marketing, digital marketing, social media, and customer engagement strategies.
• Excellent analytical skills to interpret data and make decisions.
• Ability to work cross-functionally with sales, corporate teams, and external stakeholders.
• Strong project management skills with the ability to handle multiple priorities.
• Effective communication and presentation skills.
• Willingness to travel as needed for regional initiatives.

We are committed to taking care of our team and continually improving our rewards in line with business growth.

Join us and see for yourself!

Please note: We do not accept agency applications.