Marketing Manager in HealthTech - WFH

Indicle; None; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An innovative company is seeking a Marketing Manager to enhance its brand and drive sales for a comprehensive healthcare platform. This role requires a strategic thinker with a proven track record in integrated marketing campaigns, particularly in HealthTech. The ideal candidate will lead a talented team, leveraging data to refine marketing strategies and ensure compliance with industry standards. With a focus on collaboration and stakeholder engagement, this position offers the opportunity to make a significant impact in a dynamic and growing field. If you're ready to take on a challenge and drive meaningful change, this role is for you.

Competenze

• 5+ years in HealthTech and BPO marketing management.
• Strong analytical skills for data-driven marketing decisions.

Mansioni

• Implement marketing strategies for multiple software products.
• Build and lead a diverse marketing team for effective branding.

Conoscenze

Marketing Strategy

Data Analysis

Team Leadership

Communication Skills

Brand Development

Formazione

STEM Undergraduate Degree

MBA in Marketing or Healthcare

Strumenti

SalesForce

Hubspot

G2

Capterra

Descrizione del lavoro

ClinicMind is a leading provider of comprehensive healthcare practice management software and service platform for a full patient care cycle. We are looking for a Marketing Manager who can drive ClinicMind branding and sales support. The ideal candidate has solid experience as a marketing team manager for a multi-product EHR software and RCM services platform, preferably in the Chiropractic, Physical Therapy, and Mental Health domains.

Key Responsibilities:

1. Implement the ClinicMind’s Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services

2. Develop and continuously improve the ClinicMind branding and lead-generation process

1. Develop ClinicMind Brand Story and Customer’s and Buyer’s journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services

2. Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value

3. Assist the sales team in preparing for industry events and networking activities

3. Build a marketing team, including

1. brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators

2. Data-driven individual team member performance improvement

3. SOP and continuous member training

4. Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for

1. Data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis,

2. Marketing KPI implementation and reporting, forecasting, and budgeting

5. Analyze market trends and competitor activities to

1. refine marketing strategy and implementation

2. identify new market opportunities

6. Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.

Requirements:

1. 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines

2. Demonstrated success in developing and executing integrated marketing campaigns across multiple channels.

3. Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness.

4. Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners.

5. Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals.

6. A STEM undergraduate degree. MBA in Marketing or Healthcare.

MUST HAVE:

1. High comfort level working on Eastern Time Zone/US Shift

2. Good internet access at home at least 25 MBPS

3. Mobile Hotspot

4. Laptop/Desktop of at least 16 GB