Marketing Manager — Diagnostics (f / m / x)

Sysmex; Cornaredo; Ibrido; EUR 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

Sysmex is seeking a driven Marketing Manager in Diagnostics to lead the marketing strategy and engage with key opinion leaders. This role involves market analysis, managing products throughout their lifecycle, and optimizing resources to deliver a strong return on investment. If you have a passion for innovation and at least a decade of experience, this could be your next big opportunity.

Servizi

Mobile working

Flexible time and work-life balance

Ticket restaurant

Canteen

Campus training platform

Competenze

• At least 10 years in marketing functions.
• At least 5 years in the IVD industry.
• Direct experience in Hematology and/or Haemostasis is a plus.

Mansioni

• Identify market trends and opportunities.
• Manage global marketing activities.
• Coordinate product launch phases.

Conoscenze

Market analysis

Project management

Engaging Key Opinion Leaders

People management

Formazione

University Degree or equivalent

MBA

Descrizione del lavoro

We're looking for a Marketing Manager in Diagnostics to help us boost the company to the next level. We want you to for your tenacity and results oriented. You’re hard-working, motivated to make a big impact, and you persevere until the job is done.Initiative and growth mindset. You often come up with ingenious ways to reach your goals. In addition, you’re constantly analysing the market to implement new ideas and opportunities. As leader of the marketing team, you contribute to the implementation of the strategy, development and objectives of the organization.

• Identify the main market trends and opportunities
• Transform these trends into actions and products in accordance with the global strategy
• Live the concept of responsibility for key accounts
• Organize the content of conferences and fairs of the segment, monitoring the objectives established for each of them.
• Regularly visit the EMEA headquarters

Manage market analysis

• General marketing plan (includes Market analysis, SWOT analysis, competitor reports, Market trends, main trends, competitor analysis, etc.)
• Medium and long term market plan (3-5 years)
• Manage constant analysis of competitors
• Provide information from the field of operations (sales, services) in order to obtain the most accurate portrait of the state of the market
• Divide and organize customer groups (segmentation, classification)

Manage global marketing activities

• Function as an expert in the local market / BU under his responsibility
• Actively participate in contact with BS to participate in the global design of marketing activities
• Organize contacts with those who have a vote within the global management of the product (BU / BS)
• Manage the local results of the global marketing proposal (two-way)
• Manage planning and organization with a view to innovation and cyclical processes (launch / retirement)

Coordinate product launch phases

• Assure all documentations for tender are fulfilled
• Coordinate with Regulatory Affairs (RA) prior approvals for any local use
• Manage deadlines and priorities
• Develop a marketing proposal by taking corrective actions (process monitoring)
• Engage Key opinion leaders (KOL)
• Create events within the local market (Campaign Management - CRM)
• Lead Management – CRM

Act as a technical expert in Sales functions

• Manage resources in order to achieve the highest degree of technical expertise available (e.g. clinical, application, marketing)
• Be accountable for the technical and scientific documentation submitted during the tender process
• Manage resources and employees, establish objectives (e.g. commissions / reviews, salary plans and bonuses, makes estimates for marketing staff, approve expenses for the marketing organization)
• Implement marketing processes in accordance with the OTC
• Ensure employees are properly supported, trained and evaluated, and keep the marketing team motivated
• Manages and ensures the progress and quality of work
• Lead and be part of work teams
• Locally manage the product, price, solutions and its situation

In this role you will :

• Be the person responsible for managing the portfolio of products of the business unit
• Drive activities to Engage Key Opinion Leaders (KOLs) and Key customers;
• Be responsible for the marketing resources of the area, activities and the relative budgets and delivering the expected return of investment (ROI)
• Manage the life cycle of the products under your responsibility
• Responsible for optimizing clinical study resources in accordance with the strategy of the products under your responsibility.

Job requirements

• University Degree or equivalent, MBA desirable

General professional experience :

• At least 10 years in marketing functions
• At least 5 years of experience on IVD industry
• 3-5 years in people management
• Direct experience in Hematology and / or Haemostasis are plus

Professional experience for the position :

• Commercial experience
• Experience in sales processes (OGP; CRM, Sales Funnel)
• Product knowledge (Expert)
• Project management
• Familiar with P&L
• Decision making taking into account the client

What's in it for you?

One of our biggest goals as a company is the health and well-being of our employees.

And so, we offer the following :

• Mobile working
• Flexible time and work-life-balance
• Ticket restaurant
• Canteen
• Campus training platform for the growth of your knowledge and skills

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