Marketing Manager CMFT South

Zimmer GmbH; Bologna; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

Zimmer Biomet recherche un responsable de la stratégie produit pour son marché EMEA. Ce rôle inclut le développement de stratégies de marketing, le soutien au lancement de nouveaux produits et la collaboration avec des équipes variées pour atteindre les objectifs de revenus. Un candidat idéal aura au moins 6 ans d'expérience dans la stratégie de santé, avec des compétences en communication et en gestion de projet.

Servizi

Opportunités de développement professionnel

Environnement inclusif

Récompenses compétitives

Competenze

• Minimum de 6 ans d'expérience en conseil dans le secteur de la santé, de préférence dans les dispositifs médicaux.
• Expérience en mise en œuvre de stratégies de santé nationales/internationales.
• Compétences prouvées en mentoring et en influence.

Mansioni

• Responsable de la gestion de la stratégie de segment EMEA.
• Contribuer au développement de plans de marketing stratégique.
• Former et mentor les membres de l'équipe moins expérimentés.

Conoscenze

Stratégie marketing

Pensée stratégique

Compétences en communication

Gestion de projet complexe

Travail en équipe

Formazione

Diplôme universitaire, niveau de licence ou supérieur

Descrizione del lavoro

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. We focus on development opportunities, employee resource groups (ERGs), flexible working, competitive rewards, wellness incentives, and a culture of recognition and performance awards. We are dedicated to creating an inclusive environment where every team member feels respected, empowered, and recognized.

What You Can Expect

This position is responsible for shaping the product portfolio strategy and providing product-specific input to the Marketing Lead. Responsibilities include managing the EMEA Segment Strategy, coordinating NPI launch plans, and rationalization projects. The role involves developing strategic marketing plans in collaboration with country management teams to align with global priorities and EMEA KPIs. Mentoring less experienced team members and managing stretch projects are also part of the role.

How You'll Create Impact

• Contribute to the development of the EMEA Segment Strategy.
• Lead the commercialization of Zimmer Biomet's Segment portfolio in the EMEA market.
• Support Product Managers and the Commercial team with product expertise, training, and key account support.
• Design promotional strategies with marketing partners for core EMEA brands.
• Collaborate with Zimmer Biomet Institute to establish medical education programs for surgical professionals.
• Create product training programs with the Zimmer Biomet Sales Academy.
• Coordinate NPI plans and liaise with demand planning for accurate forecasts.
• Identify expert surgeons for corporate activities.
• Plan marketing initiatives based on competitor activities to enhance focus brands.
• Support sales and marketing teams across the EMEA region to execute strategy and achieve revenue targets.
• Assist with new product launches and market introductions.
• Align with other EMEA segments to promote cross-selling opportunities.
• Mentor and train less experienced team members, promoting best practices across the region.

What Makes You Stand Out

• Deep technical knowledge of the Segment.
• Experience in developing and implementing marketing strategies.
• Ability to leverage industry trends to enhance Zimmer Biomet’s EMEA footprint.
• Proven success in launching and promoting new products.
• Strong strategic thinking and sales development skills.
• Proactive attitude and quick responsiveness to opportunities.
• Ability to build credibility at all organizational levels.
• Independent worker with complex project management skills.
• Excellent communication and presentation skills.
• Experience working with diverse, cross-regional teams.

Your Background

• University degree, bachelor’s level or higher.
• At least 6 years in healthcare consulting, preferably in Medical Devices.
• Experience in national / international healthcare strategy implementation.
• Proven mentoring and influencing skills.
• Fluent in English; Italian, French, Spanish are advantageous.

EOE / M / F / Vet / Disability

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