Marketing Manager Automation Europe

Beckman Coulter Diagnostics; Milano; Remoto; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A healthcare diagnostics company is seeking a Marketing Manager for Automation Europe to develop and execute marketing strategies. This fully remote role requires experience in product marketing, strong project management skills, and the ability to work collaboratively. You will be responsible for leading go-to-market strategies and guiding cross-functional teams to align marketing efforts with business objectives.

Servizi

Remote work arrangement

Competenze

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience in product marketing within the industry.
• Strong project management and organizational skills.

Mansioni

• Define relevant customer segments and develop value propositions.
• Lead go-to-market strategies for new product launches.
• Develop and execute launch plans and promotional activities.

Conoscenze

Product marketing experience

Strategic planning

Project management

Organizational skills

Collaborative mindset

Formazione

Bachelor's degree in Marketing or Business

Master's degree (preferred)

Descrizione del lavoro

Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.

For over 80 years, we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, supported, and be yourself. We’re building a culture that celebrates diverse backgrounds, experiences, and perspectives. We are invested in your growth, offering opportunities to build a meaningful career, be creative, and try new things with the support you need to succeed.

Beckman Coulter Diagnostics is proud to work alongside six Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address major health challenges.

Position: Marketing Manager Automation Europe

This role is responsible for developing and executing marketing strategies to promote our Automation solutions. It requires a blend of technical understanding and marketing expertise to drive customer engagement, generate leads, and support business growth. The incumbent will work closely with the Munich-based business unit and act as the liaison for the country teams.

You will be part of the European Marketing organization, reporting to the Senior Director of Marketing & Customer Experience Europe, and this position is fully remote.

If you thrive in a fast-paced environment and want to help build a world-class marketing organization, read on.

Key Responsibilities:

1. Define relevant customer segments, develop value propositions, and establish unique positioning and messaging.
2. Lead go-to-market strategies for new product launches in Europe, coordinating with sales, scientific marketing, and global marketing teams.
3. Develop and execute launch plans, including promotional activities, sales training, and customer education.
4. Guide cross-functional country teams to align marketing efforts with business objectives.
5. Develop and implement marketing strategies for new and existing product lines.

Minimum Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (Master's preferred).
• Experience in product marketing within the industry, with a strong understanding of strategic planning and marketing strategies.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Willingness to travel approximately 25% of the time.

At Beckman Coulter Diagnostics, we believe in designing a sustainable, flexible workforce. This position offers a remote work arrangement, with details provided during the interview process.

Join us today to accelerate the impact of science and technology. We partner globally to solve complex challenges and bring innovative solutions to life.

We value diversity and the unique perspectives it brings to our workforce, workplace, and markets.