Marketing Manager

Evotec WD; Verona; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading life science company in Verona is seeking a passionate Marketing Manager to drive integrated marketing strategies. You will develop and execute comprehensive marketing plans, design targeted campaigns, and track performance metrics. The ideal candidate has a master's degree and proven B2B marketing experience in life sciences. This role allows collaboration across teams to achieve strategic growth objectives.

Competenze

• Proven experience in B2B marketing in life sciences or related industries.
• Track record of successful marketing campaigns.
• Collaborative team player with strong communication skills.

Mansioni

• Develop and execute marketing strategies aligned with business goals.
• Design multi-channel campaigns tailored to customer segments.
• Track and report KPIs to evaluate performance.

Conoscenze

B2B marketing experience

Digital marketing skills

Strong analytical skills

Project management skills

Communication skills

Formazione

Bachelor’s or Master’s degree in Marketing, Business, Life Sciences

Strumenti

Adobe Creative Suite

Descrizione del lavoro

We are seeking a passionate and experienced Marketing Manager to drive integrated marketing strategies for Evotec Verona. This role will play a key part in raising awareness, driving demand, and supporting strategic growth objectives by translating scientific and commercial goals into compelling marketing programs. Based at our Verona site, the role works closely with cross-functional teams across Strategic Marketing, Business Development, and Operations.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business goals, focusing on brand positioning, awareness, and demand generation.
• Design targeted, multi-channel campaigns tailored to customer segments, services, and geographical regions.
• Leverage scientific knowledge, competitive and market insights to inform strategic decisions and shape impactful messaging and campaign direction.
• Oversee creation of marketing materials across channels (social media, web, SEO, video, print, exhibitions) ensuring consistency across channels and adherence to branding guidelines.
• Produce and manage content such as product sheets, flyers, blogs, whitepapers, videos, and newsletters in collaboration with internal and external resources.
• Foster thought leadership by positioning our pre-clinical development business and Evotec as innovators in the field.
• Work closely with SMEs and in cross-functional teams, internal stakeholders, and external agencies to develop and implement marketing campaigns.
• Support conference planning, workshops, and events in coordination with the Events and Sales teams.

Analytics & Reporting

• Track and report KPIs to evaluate performance and improve marketing ROI.
• Conduct competitive analysis, customer surveys, and satisfaction assessments to inform marketing direction.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business, Life Sciences, or a related field.
• Proven experience in B2B marketing in the life sciences, biotech, pharma, diagnostics, or healthcare industries.
• Strong track record of planning and executing successful marketing campaigns and initiatives.
• Skilled in digital marketing (SEO/SEM, CRM platforms, social media, automation tools).
• Analytical mindset with the ability to translate metrics into actionable insights.
• Collaborative team player with strong project management and communication skills.
• Business fluent in English and strong written and oral communication and presentation skills.
• Experience with Adobe Creative Suite (e.g., InDesign, Illustrator, Photoshop) is a plus.

ENG : In the frame of our Diversity policy, Evotec considers, with equal competences, all applications including people with disabilities.

About Us

Evotec is a life science company with a unique business model that delivers on its mission to discover and develop highly effective therapeutics and make them available to the patients. The Company’s multimodality platform comprises a unique combination of innovative technologies, data and science for the discovery, development, and production of first-in-class and best-in-class pharmaceutical products. Evotec leverages this “Data-driven R&D Autobahn to Cures” for proprietary projects and within a network of partners including all Top 20 Pharma and over 800 biotechnology companies, academic institutions, as well as other healthcare stakeholders. Evotec has strategic activities in a broad range of currently underserved therapeutic areas, including e.g. neurology, oncology, as well as metabolic and infectious diseases. Within these areas of expertise, Evotec aims to create the world-leading co-owned pipeline for innovative therapeutics and has to-date established a portfolio of more than 200 proprietary and co-owned R&D projects from early discovery to clinical development. Evotec operates globally with more than 5,000 highly qualified people. The Company’s 17 sites offer highly synergistic technologies and services and operate as complementary clusters of excellence. For additional information please go to www.evotec.com and follow us on X/Twitter @Evotec and LinkedIn .

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