Marketing Manager

Villa Igiea, Palermo, Italy; Sicilia; On-site; EUR 40,000 - 45,000; Full time

Benefits offered by this job

Discounted hotel rates

Career development opportunities

Flexible working environment

Job summary

Rocco Forte Hotels’ Villa Igiea in Palermo is seeking a Marketing Manager to drive an integrated marketing approach for the hotel, including collateral, advertising, digital and CRM initiatives. The role focuses on developing brand loyalty and increasing revenue across key markets.

The candidate will promote brand programs, promotions and new initiatives, collaborating with regional teams and internal stakeholders to deliver compelling campaigns and guest experiences.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
• Minimum 3 years’ experience in a Marketing managerial role, with responsibility for planning and executing marketing initiatives.
• Strong communication and interpersonal skills, with the ability to adapt to different stakeholders and situations.

Responsibilities

• Support the Regional Marketing Italy with all the marketing initiatives dedicated to Villa Igiea.
• Create marketing collaterals in collaboration with the Regional Marketing team.
• Support in creating packages and updating content on the website.
• Manage CRM campaigns and data acquisition campaigns; create gift vouchers and support newsletters.

Skills

Marketing management

CRM campaigns

Digital & social media marketing

Communication skills

Education

Bachelor's degree in Marketing

Master's degree in Marketing/Communications

Tools

Adobe Campaign Classic

Microsoft Office

Job description

MARKETING MANAGER

At Rocco Forte Hotels, we are guided by strong values that reflect the culture and heritage of the Forte family. We celebrate the uniqueness of each destination through the passion and personality of our people. We continually strive for excellence and are committed to creating unforgettable experiences for our guests. If you are looking to grow in an environment that values quality, collaboration, and continuous development, this could be the perfect opportunity for you.

Our Company

Rocco Forte Hotels is a luxury hotel company, founded by Sir Rocco Forte and his sister Olga Polizzi in 1996. Its mission is to offer unique and personalized experiences in iconic European destinations such as Rome, Florence, Sicily, Puglia, the United Kingdom, Germany, and Belgium.

Villa Igiea reopened on May 2021 completely refurbished after almost two years of renovation work. It shows contemporary design while maintaining its Liberty soul.

The hotel has 100 rooms and suites, overlooking the flourishing gardens and the Gulf of Palermo. Well-known Chef Fulvio Pierangelini leads the kitchen brigade and conceive the hotel culinary offer. A beautiful Wellness Centre is available for relaxation and body care while sports lovers will find a spacious and well-equipped fitness room. The property is enriched by a see front swimming pool for the exclusive use of Guests.

The Role

The Marketing Manager is a multi-tasking marketer supporting an integrated marketing approach of the The Carlton hotel marketing activities. He/she executes all the key marketing activities, including collateral, advertising, digital, social, CRM, affinity partners and promotion in key markets. In doing so, the Marketing Manager is looking to develop both brand loyalty and revenue for the hotel. The Marketing Manager will promote the key brand programmes, promotions and new initiatives.

Main duties & responsibilities:

• Support the Regional Marketing Italy with all the marketing initiatives dedicated to Villa Igiea;
• Creation of marketing collaterals in collaborations with the Regional Marketing team;
• Support in creating packages;
• Support in updating content on the website;
• Image library management;
• Management of CRM campaigns and data acquisition campaigns;
• Creation of gift vouchers and support executions of gift vouchers campaigns;
• Assist Head Office with the creation on material for their newsletters;
• Point of contact for the hotel to support ad hoc marketing requests;
• Support promoting the hotel F&B outlets through clear marketing actions (online and offline);
• Support with Digital and Social Media Activities;
• Execution of photo and video shootings, in collaboration with the Regional Marketing Director: organization of all the pre-shooting details and support on site

What are we looking for?

• Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
• Minimum 3 years’ experience in a Marketing managerial role, with responsibility for planning and executing marketing initiatives.
• Strong communication and interpersonal skills, with the ability to adapt to different stakeholders and situations.
• Good understanding of CRM, digital and social media marketing; knowledge of Adobe Campaign Classic is a plus.
• Commercial awareness and understanding of how marketing activities contribute to overall business success.
• Strong service-oriented mindset with a commitment to excellence.
• Proficient in Microsoft Office (PowerPoint, Excel and Word).
• Fluent in Italian and English.

What do we offer?

• Unique growth opportunities: We offer career paths tailored to your ambitions, with opportunities to specialize or grow.
• Ongoing training and development (hard and soft skills) specific to your role and department.
• Inclusive and flexible environment: We foster an inclusive work environment that values diversity and ensures a work-life balance.
• Discounted hotel rates (€35 per night) for 6 months. You will also receive a 50% discount at Company bars and restaurants and a 20% discount on wellness treatments at our spas and on Irene Forte products.
• Initiatives for your well-being: BenefitHub portal with discounts on all products, flexible hours, and time management.
• A competitive salary enhanced by Discretional Service Appreciation, structured fairly for all employees.
• Permanent Contract, CCNL Turismo. RAL 40.000€-45.000€

Our Recruitment Process

At Rocco Forte Hotels, we value transparency. Following an initial phone or email conversation, you will have individual interviews with HR and the relevant business stakeholders to further explore your profile and experience. If these stages are successful, you will then meet with senior leadership for a final interview. Regardless of the outcome, we will provide you with clear and constructive feedback throughout the process.

Rocco Forte Hotels is an Equal Opportunity Employer and is committed to providing equal opportunities to all applicants. By submitting their application, candidates consent to the processing of their personal data for recruitment purposes, in accordance with applicable data protection legislation, including the General Data Protection Regulation (EU) 2016/679 (GDPR).