Marketing Manager

Metrikflow; Sesona; Remoto; EUR 35.000 - 60.000; Tempo pieno

Descrizione del lavoro

Metrikflow is seeking a Marketing / Growth Manager to strategize and optimize growth initiatives for their innovative B2B SaaS platform. The ideal candidate will have proven experience in the SaaS industry, expertise in growth marketing principles, and fluent communication skills in both English and Italian. Join our dynamic team and contribute to our mission of supporting sustainability transitions while enjoying the flexibility of a remote-first work environment.

Servizi

ESOP package

Flexibility to work from anywhere

Quarterly onsite meetings

Competenze

• Experience as a Marketing Manager, Growth Manager, or in a similar role.
• Fluency in both English and Italian is essential.
• Strong analytical skills with hands-on experience managing marketing funnels.

Mansioni

• Develop and execute marketing strategies for the SaaS platform.
• Drive content strategy and manage marketing campaigns to optimize lead generation.
• Collaborate with teams to align growth strategies with business goals.

Conoscenze

Communication

Branding

Google Ads

Content Marketing

Lead Generation

Analytical Skills

Formazione

Proven experience in B2B SaaS

Strumenti

Google Analytics

Search Console

SemRush

Descrizione del lavoro

We are a remote-first, Berlin-based, tech-driven company on a mission to support companies in their sustainability transition towards net zero using climate-tech-backed data, algorithms, and industrial expertise.

We are looking for a growth-focused profile to join our young and dynamic environment with a deep motivation to have a positive impact.

Position Summary

As the Marketing / Growth Manager at Metrikflow, you will be responsible for strategizing, executing, and optimizing growth initiatives to scale our B2B SaaS platform. You’ll own the customer acquisition funnel and work on strategies across Branding, Lead Generation, Content Marketing, Performance Marketing, and other digital channels. Fluency in English and Italian is essential for engaging with diverse audiences and creating tailored content for the Italian market.

Tasks

• Develop and execute marketing strategies for Metrikflow’s B2B SaaS platform.
• Drive content strategy and branding activities.
• Test and scale lead generation efforts, improving results and efficiency.
• Manage and optimize marketing campaigns to increase brand awareness, traffic, and lead generation.
• Design performance marketing campaigns to attract qualified leads.
• Test and refine high-converting landing pages.
• Analyze and optimize the entire lead generation and marketing funnel, identifying areas for improvement.
• Collaborate with product and sales teams to align growth strategies with business goals.
• Research and implement innovative marketing tactics to stay ahead in the SaaS space.
• Provide regular performance reports and actionable insights.

Requirements

• Proven experience as a Marketing Manager, Growth Manager, Digital Marketer, Sales Manager, or similar role in the B2B SaaS industry.
• Expertise in Communication, Branding, Google Ads, and content marketing.
• Lead Generation experience is a plus.
• Strong analytical skills with familiarity with tools like Google Analytics, Search Console, SemRush, etc.
• Deep understanding of growth marketing principles and strategies.
• Hands-on experience in creating and managing marketing funnels.
• Ability to work autonomously and prioritize effectively.
• Excellent communication and collaboration skills.
• Fluent in Italian (spoken and written).

We offer an ESOP package and the flexibility to work from anywhere. Onsite meetings are held quarterly.

You’ll help make a positive impact on the planet!

You will build a broad network of organizations committed to environmental and societal preservation.

Join our international team and grow professionally.

Be part of a rocketship aiming to become the #1 ESG platform in Italy.

Please submit your CV and a short cover letter explaining why you want to work at Metrikflow.

The ideal start date is January or February 2025.

Learn more about us on our LinkedIn page and website.

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