Marketing Manager

Leica Geosystems part of Hexagon; Pisa; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

Une entreprise de renom dans le secteur géospatial recherche un Marketing Manager passionné et expérimenté. Ce rôle clé implique la création, la planification et l'exécution de programmes marketing innovants qui soutiennent les efforts de vente et renforcent la notoriété de la marque. Le candidat idéal aura une expérience avérée en marketing numérique, particulièrement en B2B, et saura naviguer efficacement dans un environnement dynamique en étroite collaboration avec les équipes de vente.

Servizi

Rémunération compétitive

Contrat à durée indéterminée

Tickets Restaurants

Modèle de télétravail flexible

Competenze

• Minimum de 5 ans d'expérience en marketing numérique en B2B.
• Expérience en gestion de campagnes marketing et CRM.
• Compétences en communication et en présentation excellentes.

Mansioni

• Collaborer avec l'équipe des ventes pour construire un plan de génération de demande.
• Gérer le budget marketing et les dépenses.
• Mesurer l'efficacité des campagnes et des programmes.

Conoscenze

Digital Marketing

SEO

Social Media

CRM

Project Management

Communication

Strumenti

SFDC

Pardot

Google Analytics

Descrizione del lavoro

WHO WE ARE

Revolutionizing the world of measurement and survey for 200 years, Leica Geosystems, part of Hexagon, creates complete solutions for professionals across the planet. Known for premium products and innovative solution development, professionals in a diverse mix of industries, such as aerospace and defense, safety and security, construction, and manufacturing, trust Leica Geosystems for all their geospatial needs. With precise and accurate instruments, sophisticated software, and trusted services, Leica Geosystems delivers value every day to those shaping the future of our world.

ROLE

We are looking for a Marketing Manager with a strong background in field marketing, demand generation skills, and virtual event experience who has proven to be a highly organized self-starter. In this role, you will be responsible for building, driving, planning, and executing marketing programs; targeting prospects and existing customers; directly contributing to the success of the sales team's pipeline goals. This role will involve daily interaction with the field sales team and cross-functional stakeholders, and requires a combination of strong planning, organizational, communication, and execution skills.

RESPONSIBILITIES

• Collaborate with the sales stakeholders to build a demand generation plan and brand awareness within the different industries
• Lead planning with sales leaders to influence and identify the right objectives, strategies and prioritization in terms of marketing contents and activities
• Execute online and offline marketing strategy to support a strong pipeline and deliver tangible business results: campaigns, webinars, events, customer loyalty, etc.
• Succeed in onboarding and aligning all the different sales channels (direct, indirect with dealers, inside sales) for campaign success
• Create and articulate persona-based value propositions in campaigns according to the target audience
• Build nurturing and automated programs for increasing qualified sales leads, and pipeline acceleration
• Maintain and optimize the local website and ensure the right customer journey between the different corporate websites
• Coordinate the organization of major events in the sector
• Localize and deploy contents produced by global marketing for launching new products
• Elaborate an editorial organic calendar to cover all the industries and launch paid social media campaigns
• Collaborate and challenge efficiently the different service providers and agencies: content creation (eBooks, videos, graphics...), booth designers...
• Monitor competitor activity and trends in the sector
• Maintain close relationships with Press and Institutions in the industry
• Measure campaign and program effectiveness: regular pipeline inspection, deal tracking, and marketing KPIs to ensure continuous evaluation for improvement and ROI
• Manage the marketing budget and expenses related to the marketing activities

QUALIFICATIONS

• Minimum of 5 years of professional experience in digital and social media marketing in a B2B environment
• CRM & Marketing Automation, ideally SFDC & Pardot, for reporting, campaign management, data management, and automated programs
• Digital skills: Web (SEO, SEA, Google Analytics) and social media
• Proven ability to plan and execute strategic campaigns
• Experience working with sales teams is a must; ability to effectively communicate
• Self-motivated, results oriented
• Excellent organizational, time and project management skills to manage the complexities of multiple ongoing activities and to balance the many analytical and execution demands of the role
• Excellent verbal, written and presentation skills
• Ability to adapt to changing business and market requirements and prioritize current business needs and opportunities

LANGUAGES

• Italian: strong written and spoken skills
• English: strong written and spoken skills

OFFER

• Competitive remuneration package: fixed part + bonus
• Stable employment conditions: permanent contract
• Ticket Restaurants
• Teleworking model: hybrid model with a lot of flexibility