Marketing Manager

Metrikflow; Pavia; Remoto; EUR 40.000 - 70.000; Tempo pieno

Descrizione del lavoro

Metrikflow is seeking a Marketing / Growth Manager to drive growth initiatives for their B2B SaaS platform. The role focuses on customer acquisition, optimizes marketing strategies, and requires fluency in Italian and English. Join a remote-first team committed to sustainability, with opportunities for professional growth and international collaboration.

Servizi

ESOP package included

Work from anywhere

Quarterly onsite meetings

Opportunity to make a positive impact

Professional growth opportunities

Competenze

• Proven experience as Marketing Manager, Growth Manager, Digital Marketer, or similar.
• Fluency in Italian and proficiency in English.
• Strong analytical skills and experience managing marketing funnels.

Mansioni

• Develop and implement marketing strategies for the B2B SaaS platform.
• Drive content strategy and branding activities.
• Analyze and enhance the entire lead generation and marketing funnel.

Conoscenze

Communication

Branding

Content Marketing

Google Ads

Analytical Skills

Strumenti

Google Analytics

Search Console

SemRush

Descrizione del lavoro

We are a remote-first, Berlin-based, tech-driven company on a mission to support companies in their sustainability transition towards net zero using our climate-tech-backed data, algorithms, and industrial expertise.

We are seeking a growth-focused profile to join our young and dynamic environment, motivated by a desire to make a positive impact.

2. Position Summary

As the Marketing / Growth Manager at Metrikflow, you will be responsible for strategizing, executing, and optimizing growth initiatives to scale our B2B SaaS platform. You will own the customer acquisition funnel and develop strategies across Branding, Lead Generation, Content Marketing, Performance Marketing, and other digital channels. Your expertise in communication, growth strategies, and marketing analytics will be crucial in expanding our reach and delivering measurable results. Fluency in English and Italian is essential for engaging diverse audiences and creating tailored content for the Italian market.

Responsibilities

• Develop and implement marketing strategies for Metrikflow’s B2B SaaS platform.
• Drive content strategy and branding activities.
• Test and scale lead generation efforts, improving efficiency and results.
• Manage and optimize marketing campaigns to increase brand awareness, traffic, and leads.
• Design and execute performance marketing campaigns to attract qualified leads.
• Test and optimize high-converting landing pages.
• Analyze and enhance the entire lead generation and marketing funnel.
• Collaborate with product and sales teams to align growth strategies with business goals.
• Research and adopt innovative marketing tactics to stay ahead in the SaaS industry.
• Provide regular performance reports and actionable insights.

Requirements

• Proven experience as a Marketing Manager, Growth Manager, Digital Marketer, Sales Manager, or similar in the B2B SaaS industry.
• Expertise in Communication, Branding, Google Ads, and Content Marketing.
• Experience in Lead Generation is a plus.
• Strong analytical skills with familiarity with tools like Google Analytics, Search Console, SemRush, etc.
• Deep understanding of growth marketing principles and strategies.
• Hands-on experience managing marketing funnels.
• Ability to work independently and prioritize effectively.
• Excellent communication and teamwork skills.
• Fluent in Italian (spoken and written).
• Proficient in English for work purposes.

Additional Details

• ESOP package included.
• Work from anywhere! We are a remote-based team.
• Quarterly onsite meetings with the team.
• You’ll help make a positive impact on the planet!
• Build a broad network of organizations committed to environmental and social preservation.
• Join an international team from around the world.
• This is an excellent opportunity for professional growth and experience.
• Join our rocketship and help us become Italy’s #1 ESG platform.

Please submit your CV and a brief cover letter explaining why you want to work at Metrikflow.

The ideal candidate can start in January or February 2025.

Learn more about us on our LinkedIn page and our website at [URL].

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