Marketing Manager

TN Italy; Mozzo; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An established industry player seeks a Marketing Manager to drive strategic planning and customer engagement in the Italian food and beverage market. This dynamic role involves collaborating with sales and R&D teams to execute marketing activation initiatives and strengthen brand reputation. The ideal candidate will possess a Bachelor's degree and have at least 4 years of experience in strategic marketing. If you're passionate about food concepts and ready to make a significant impact, this opportunity is perfect for you!

Competenze

• 4+ years in strategic or activation marketing, ideally in food and beverage.
• Strong leadership and project management skills required.

Mansioni

• Support annual strategic planning and identify business opportunities.
• Execute customer engagements and marketing activation initiatives.

Conoscenze

Strategic Planning

Customer Engagement

Project Management

Leadership

Market Analysis

Communication Skills

Formazione

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Food Science

Strumenti

Data Analysis Tools

Presentation Software

Descrizione del lavoro

Reporting to the Marketing Director South Europe, and working closely with the Italian Sales Director, the position of Marketing Manager combines Strategic Planning, Customer account planning, Product and Brand analysis, Insights generation, Customer engagements, marketing activation initiatives and B2B Marketing Communications.

The scope is the Italian market across all Food and Beverage categories. In addition, the position includes the role of Food champion across South Europe.

What will you be doing?

1. Supporting the Annual Strategic Planning process:

• Identifying business opportunities and priorities in close cooperation with the Sales Director
• Feeding the Account Plans for top customers with insights based on market, products, and brands analysis

Preparing detailed analysis and marketing activation plans for the top customers in close cooperation with the commercial team and R&D team. Providing insights based on product range, brands, consumers, USPs, and competitive analysis.

Executing customer engagements with the prioritized Italian customers, including face-to-face meetings at customer locations, Kerry’s Global Technology & Innovation centre, or subregional centres.

Collaborating with Sales director and R&D lead to plan and execute Food marketing activation initiatives and innovation launches for South Europe. Tracking progress and sharing learnings.

Facilitating the sharing of knowledge, insights, success stories, and other information across teams within BU (South Europe) and with Europe marketing & strategy teams.

Building and strengthening the Kerry brand and reputation in the territory through marketing activation initiatives, local communications, and events.

What will you need?

• Bachelor’s Degree (essential) - in marketing, business, food science, or related field.
• Minimum 4 years’ experience in strategic or activation marketing, ideally in the food and beverage industry.
• Strong leadership and team management skills.
• Strong organizational and planning capabilities.
• Excellent project management skills, including managing multiple stakeholders.
• Ability to understand the business relevance of marketing activities.
• Good communication and presentation skills, with a talent for sharing information with relevant stakeholders.
• Ability to quickly grasp and become proficient in new concepts, ideas, technologies, markets, tools, and ways of working.
• An enthusiastic attitude towards effective interaction with various functions and active participation in a multinational, multi-functional team.
• Good knowledge of quantitative and qualitative analysis methodologies, with the ability to interpret and present findings clearly, including the creation and use of tables, charts, and graphics.
• A passion for product concepts ideation in Food and Beverage.

Travel: up to 30%

Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. Kerry does not currently utilize video chat rooms (e.g., Google Hangouts) for interviews. Refuse any requests asking for payment to participate in the hiring process (e.g., purchasing a “starter kit,” investing in training). Kerry will only ask for reimbursable travel expenses, and any payments by Kerry will be from official accounts bearing the Kerry name.