Marketing Manager

Eye-Able® Italy; Milano; In loco; EUR 50.000 - 75.000; Tempo pieno

Descrizione del lavoro

A leading company specializing in digital accessibility solutions is seeking a Regional Marketing Manager for Italy. This role involves executing marketing strategies, managing campaigns, and increasing brand awareness in a dynamic B2B SaaS environment. Applicants should have strong B2B marketing experience and thrive in collaborative settings.

Competenze

• Proven experience in B2B marketing, preferably in a SaaS or tech environment.
• Strong writing and localization skills to ensure content resonates with audiences.
• Fluent in Italian and English, with excellent verbal and written communication skills.

Mansioni

• Enhance the Italian version of our website to increase traffic and conversions.
• Plan and execute relevant events and webinars to boost brand presence.
• Develop and implement PR strategies to position Eye-Able as a thought leader.

Conoscenze

Project Management

SEO Optimization

B2B Marketing

Content Localization

Social Media Management

Strumenti

HubSpot

Matomo

Descrizione del lavoro

Direct message the job poster from Eye-Able Italy

As the Regional Marketing Manager for Italy, you will be responsible for executing our regional marketing strategy in the Italian market to increase brand awareness, generate high-quality leads, and support sales growth. Reporting to the Country Manager Italy and working closely with global cross-functional teams such as marketing, sales, and partnership teams, you will optimize marketing channels, localize content, manage events and collaborations, and drive PR initiatives to position Eye-Able as the leading provider of digital accessibility solutions in Italy.

This role is ideal for a proactive, results-oriented marketer who thrives in a dynamic international B2B SaaS environment and enjoys working cross-functionally to drive measurable impact.

Why choose Eye-Able :

High-growth : You will play a mission-critical role supporting companies in the transition to an accessible digital world. Your contribution will be to create tailored, high-value solutions for our clients.

Dynamic company : We are a fast-growing startup, you will have a lot of autonomy, opportunities to make decisions and make a difference.

Development : You will have the opportunity to learn, grow, and manage strategic client relationships that will help you in your career.

You will work in a startup being born from scratch and structured; not as a spectator but as a key player, influencing its choices and direction. Not just any startup, but one that is well-funded and full of talent. You will see and learn things in 6 months that you might see elsewhere in years.

Your Responsibilities

Website and SEO Optimization

• Enhance the Italian version of our website to increase traffic, engagement, and conversions.
• Apply SEO best practices, including keyword research, on-page optimization, and link-building strategies.
• Monitor performance metrics and identify opportunities for website growth.
• Localize and adapt paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
• Coordinate with the Performance Marketing team to align campaigns with growth goals in Italy.
• Track ad performance and provide data-driven recommendations for improvement.
• Increase Eye-Able’s brand awareness through integrated marketing campaigns, PR, and media partnerships.
• Generate new B2B leads, supporting the Sales team in acquiring new customers through initiatives such as events, content marketing, ABM, and digital marketing.
• Develop B2B growth strategies to drive consumer adoption of Eye-Able through branding, communication, and on-the-ground activations.
• Plan and manage industry events and strategic partnerships, participating in trade shows, conferences, and initiatives that strengthen Eye-Able’s positioning.
• Lead co-marketing initiatives with brand partners, helping them integrate Eye-Able into their communication strategies to maximize conversions.
• Monitor and analyze marketing performance, optimizing strategies based on KPIs and market insights.

Social Media and Content Localization

• Manage Eye-Able’s Italian social media channels, aligning content with brand messaging and local market needs.
• Collaborate with the global team to localize blog posts, social media content, and email campaigns.
• Suggest creative ideas to engage the Italian-speaking audience.

Events and Webinars Execution

• Plan and execute relevant events, webinars, and conferences to boost brand presence and generate leads.
• Work with sales and partners to maximize event success and audience interaction.
• Oversee event promotion, registration, and post-event follow-up to ensure ROI.

PR and Brand Awareness

• Develop and implement PR strategies to position Eye-Able as a thought leader in digital accessibility.
• Build strong relationships with Italian media, journalists, and industry influencers.
• Secure media coverage, publish guest articles, and coordinate interviews in key industry publications.

Customer Marketing and Advocacy

• Create customer success stories, testimonials, and case studies to highlight Eye-Able’s impact.
• Engage existing customers through educational content and community initiatives.
• Collaborate with Sales and Customer Success teams to drive retention and customer advocacy.

Partner and Ecosystem Marketing

• Identify and build strategic partnerships with local agencies, resellers, associations, and influencers.
• Launch joint marketing initiatives to extend Eye-Able’s brand visibility in Italy.
• Manage co-branded campaigns, sponsorships, and collaborative promotional efforts.

Your Experience and Skills

• Proven experience in B2B marketing, preferably in a SaaS or tech environment.
• Experience planning and executing events and webinars, with strong project management skills.
• Track record of running localized, multi-channel marketing campaigns (digital, content, events).
• Strong writing and localization skills to ensure content resonates with Italian-speaking audiences.
• Experience working cross-functionally with Sales and Partnerships to support pipeline growth.
• Fluent in Italian and English, with excellent verbal and written communication skills.
• Organized, able to manage multiple projects and meet deadlines.
• Data-driven mindset with the ability to analyze and optimize marketing performance.
• Familiarity with tools like HubSpot, Storyblok, Matomo, and webinar / event platforms is a plus.
• Self-starter, independent, and proactive in execution.
• Passionate about digital accessibility and creating a more inclusive web.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesIT Services and IT Consulting

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