Marketing Manager

TECHBIZ GLOBAL OÜ; Bolzano; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading company in the recruitment sector is seeking a proactive Marketing Manager in Bolzano to spearhead B2B marketing initiatives. This role involves executing growth strategies, managing digital marketing efforts, and engaging with industry communities. Candidates should bring 4+ years of B2B marketing experience, strong storytelling skills, and fluency in English and Italian. Enjoy a collaborative culture, competitive salary, and hybrid work options with clear career advancement opportunities.

Servizi

Competitive salary + performance bonus

Purpose-driven, collaborative culture

Ownership and autonomy in shaping marketing

Clear growth path

Option to work in beautiful Bolzano

Competenze

• 4+ years in B2B marketing, ideally in SaaS or engineering tech.
• Strong analytical skills and digital marketing experience.
• Fluent in English and Italian; additional languages preferred.

Mansioni

• Lead go-to-market strategy and product promotions.
• Manage content calendar and drive targeted campaigns.
• Oversee website performance and SEO efforts.

Conoscenze

B2B marketing

Content creation

Digital marketing

SEO/SEM

Analytics

Storytelling

Lead generation

Strumenti

HubSpot

Webflow

Google Analytics

Canva

Figma

LinkedIn Ads

Descrizione del lavoro

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At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio.

We’re looking for a client strategic, hands-on Marketing Manager to lead and scale one of our client’s B2B marketing efforts. This role spans go-to-market strategy, content and campaign creation, and digital marketing—offering the opportunity to grow into a Head of Marketing role.

Key Responsibilities :

Go-to-Market & Growth

Launch new products and lead beta program promotions.

Align messaging across marketing, sales, and product teams.
Content & Campaigns

Own the content calendar: case studies, social posts, newsletters, webinars.

Drive campaigns targeting engineers, infrastructure operators, and consultants.

Lead messaging and outreach on LinkedIn and cold channels.

Digital Marketing & Analytics

Manage website, SEO/SEM, and paid ad strategies.

Automate lead generation and onboarding using modern tools.

Track and optimize campaign performance through analytics platforms.

Brand & Community

Build brand authority in structural health monitoring and digital infrastructure.

Engage with early adopters and organize webinars and virtual events.

Experience & Skills

4+ years in B2B marketing (SaaS, engineering tech, or infrastructure preferred).

Strong writing and storytelling skills.

Experience with HubSpot, Webflow/WordPress, Google Analytics, Canva/Figma, and LinkedIn Ads.

Mindset & Culture Fit

Strategic thinker with a hands-on, proactive approach.

Comfortable in a fast-paced, startup-like environment.

Fluent in English and Italian (other languages a plus).

Passion for infrastructure, sustainability, or digital transformation.

What We Offer

Purpose-driven, collaborative culture.

Ownership and autonomy in shaping marketing.

Competitive salary + performance bonus.

Hybrid work with the option to be based in beautiful Bolzano.

Clear growth path as we scale internationally.