Marketing Manager

Metrikflow; Bologna; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A tech-driven climate startup is seeking a Marketing / Growth Manager to lead growth initiatives for their B2B SaaS platform. The role involves developing marketing strategies, optimizing customer acquisition, and enhancing brand visibility. Ideal candidates have proven experience in similar marketing roles, strong skills in communication and analytics, and must be fluent in Italian and English. Join a dynamic team dedicated to sustainability and professional growth.

Servizi

ESOP package

Remote work flexibility

Occasional onsite team meetings

Competenze

• Proven experience in B2B SaaS marketing roles.
• Expertise in communication, branding, and digital marketing.
• Strong analytical skills with marketing tools.

Mansioni

• Develop and execute marketing strategies for the B2B SaaS platform.
• Drive content strategy and manage branding activities.
• Optimize marketing campaigns to increase leads.

Conoscenze

Communication

Branding

Google Ads

Content Marketing

Analytical skills

Lead Generation

Strumenti

Google Analytics

Search Console

SemRush

Descrizione del lavoro

We are a remote-first, Berlin-based, tech-driven company on a mission to support companies in their sustainability transition towards net zero using our climate-tech-backed data, algorithms, and industrial expertise.

We are looking for a growth-focused profile to join our young and dynamic environment with a deep motivation to have a positive impact.

Position Summary

As the Marketing / Growth Manager at Metrikflow, you will be responsible for strategizing, executing, and optimizing growth initiatives to scale our B2B SaaS platform. You’ll own the customer acquisition funnel and work on strategies across Branding, Lead Generation, Content Marketing, Performance Marketing, and other digital marketing channels. Fluency in English and Italian is essential for engaging with various audiences and creating content tailored to the Italian market.

Responsibilities

• Develop and execute marketing strategies for Metrikflow’s B2B SaaS platform.
• Drive content strategy and branding activities.
• Test and scale lead generation efforts, improving results and efficiency.
• Manage and optimize marketing campaigns to increase brand awareness, traffic, and lead generation.
• Design performance marketing campaigns to attract qualified leads.
• Test and refine high-converting landing pages.
• Analyze and optimize the entire lead generation and marketing funnel, identifying areas for improvement.
• Collaborate with product and sales teams to align growth strategies with business objectives.
• Research and implement innovative marketing tactics to stay ahead in the SaaS space.
• Provide regular performance reports and actionable insights.

Requirements

Proven experience in roles such as Marketing Manager, Growth Manager, Digital Marketer, or Sales Manager within the B2B SaaS industry.

Expertise in Communication, Branding, Google Ads, and Content Marketing.

Lead Generation experience is a plus.

Strong analytical skills and familiarity with tools like Google Analytics, Search Console, SemRush, etc.

Deep understanding of growth marketing principles and strategies.

Hands-on experience managing marketing funnels.

Ability to work autonomously and prioritize tasks effectively.

Excellent communication and collaboration skills.

Fluent in Italian (spoken and written) and proficient in English.

We offer an ESOP package and the flexibility to work from anywhere. Occasional onsite meetings with the team are held quarterly.

You’ll help make a positive impact on the planet!

Join an international team committed to environmental and social preservation. This is an excellent opportunity for professional growth. Help us become the #1 ESG platform in Italy!

Please submit your CV and a short cover letter explaining why you want to work at Metrikflow. Ideally, you can start in January or February 2025.

Learn more about us on our LinkedIn page and website at . com.

J-18808-Ljbffr