Marketing Manager

Gruppo Miroglio; Alba; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A fashion company is looking for a Marketing Manager to join its headquarters in Alba. The candidate will develop marketing strategies, manage relationships, and oversee marketing plans. Requires a degree in relevant fields and at least 5 years of marketing experience in the fashion or lifestyle industry. Competitive benefits include ongoing training and a discount on products.

Servizi

Role-specific onboarding

Continuous training programs

Corporate benefits and well-being initiatives

Up to 50% discount on all products

Competenze

• Minimum 5 years of marketing experience in fashion or lifestyle industry.
• Excellent written and verbal communications skills in English.
• Strong ability to develop and execute marketing communication strategies.

Mansioni

• Develop and execute go-to-market plans across multiple channels.
• Manage relationships with Wholesale Italy/Europe and Digital Marketplace accounts.
• Integrate and execute seasonal in-store events into the communication calendar.
• Coordinate internal Sales Meetings and support the organization of Store Manager meetings.
• Oversee and manage the Media plan.

Conoscenze

Marketing strategy development

Market trend analysis

Relationship management

KPI tracking

Communication skills

Event coordination

Formazione

Degree in Marketing, Communications, Business or related fields

Strumenti

SAP platforms

Microsoft Office

Descrizione del lavoro

Overview

We are Miroglio Fashion — the Miroglio Group company that manages, both directly and indirectly, the design, production, and international distribution of 9 clothing brands. Each brand has its own unique identity and specialization, created to reflect and celebrate every woman's style. We’re looking for a new Marketing Manager to join Miroglio Group headquarters in Alba. The ideal candidate is passionate about marketing, has a deep understanding of market and fashion trends, and is capable of creating and implementing brand marketing strategies across all consumer touchpoints.

Responsibilities

• Develop and execute go-to-market plans across multiple channels, defining the marketing calendar, managing budgets, and tracking KPIs and performance to assess the effectiveness of each initiative.
• Manage relationships with Wholesale Italy/Europe and Digital Marketplace accounts, supporting the development and implementation of marketing plans and ensuring alignment with the overall strategy and investment, working closely with the Commercial team.
• Integrate and execute seasonal in-store events into the communication calendar, collaborating closely with Brand Comms, Social Media, Visual and Retail teams to define support strategies, monitoring KPIs and measuring ROI.
• Coordinate internal Sales Meetings and support the organization of Store Manager meetings to ensure consistent alignment across teams.
• Oversee and manage the Media plan in collaboration with Digital, PR and Social Media teams.
• Partner with Brand Comms teams to support brand events, such as Design Week.

Knowledge, Skills & Abilities Required

• Degree in Marketing, Communications, Business or related fields
• Minimum 5 years of marketing experience in fashion or lifestyle industry
• Excellent written and verbal communications skills in English
• Strong ability to develop and execute marketing communication strategies across all consumer touchpoints
• Advanced knowledge of SAP platforms and Microsoft Office applications

What we offer

• Role-specific onboarding, where you’ll be trained on our business and processes, and have the chance to see how a store operates.
• A meritocratic environment where investing in those who want to make things happen is a priority
• Continuous training programs and opportunities for professional growth
• Corporate benefits and well-being initiatives (yoga, pilates, psychological support services, and much more)
• Up to 50% discount on all products across our brands

Location: Alba