Marketing Manager

Experteer Italy; Alba; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading fashion brand is seeking a Marketing Manager to work at their headquarters in Alba, Italy. The ideal candidate will have over 5 years of experience in marketing within the fashion or lifestyle industry. Responsibilities include developing marketing strategies, managing budgets, and coordinating events. The position offers extensive training and a corporate benefits package, including up to 50% discount on products.

Servizi

Role-specific onboarding

Meritocratic environment

Continuous training programs

Corporate benefits and well-being initiatives

Discount on products

Competenze

• Minimum 5 years of marketing experience in the fashion or lifestyle industry.
• Excellent written and verbal communications skills in English.
• Strong ability to execute marketing communication strategies.

Mansioni

• Develop and execute the go-to-market plan across multiple channels.
• Manage relationships with Wholesale Italy/Europe and Digital Marketplace accounts.
• Integrate seasonal in-store events into the communication calendar.

Conoscenze

Marketing strategy development

Budget management

KPI tracking

Communication skills

Collaboration with teams

Formazione

Degree in Marketing, Communications, Business

Strumenti

SAP platforms

Microsoft Office applications

Descrizione del lavoro

Overview

We are Miroglio Fashion — the Miroglio Group company that manages, both directly and indirectly, the design, production, and international distribution of 9 clothing brands.
Each brand has its own unique identity and specialization, created to reflect and celebrate every woman's style.

We’re looking for a new Marketing Manager to join Miroglio Group headquarters in Alba.

The ideal candidate is passionate about marketing, has a deep understanding of market and fashion trends, and is capable of creating and implementing brand marketing strategies across all consumer touchpoints.

Your Mission

• Develop and execute go-to-market plan across multiple channels, defining the marketing calendar, managing budgets, and tracking KPIs and performance to assess the effectiveness of each initiative.
• Manage relationships with Wholesale Italy/Europe and Digital Marketplace accounts, supporting the development and implementation of marketing plans and ensuring alignment with the overall strategy and investment working closely with Commercial team.
• Integrate and execute seasonal in-store events into the communication calendar, collaborating closely with Brand Comms, Social Media, Visual and Retail teams to define support strategies, monitoring KPIs and measure ROI.
• Coordinate internal Sales Meetings and support the organization of the Store Manager meetings to ensure consistent alignment across teams.
• Oversee and manage the Media plan in collaboration with Digital, PR and Social Media teams.
• Partner with Brand Comms teams to support brand events, such as Design Week.

Knowledge, skills & abilities required

• Degree in Marketing, Communications, Business or related fields
• Minimum 5 years of marketing experience in fashion or lifestyle insutry
• Excellent written and verbal communications skills in English
• Strong ability to develop and execute marketing communication strategies across all consumer touchpoints
• Advanced knowledge of SAP platforms and Microsoft Office applications

What we offer:

• Role-specific onboarding, where you’ll be trained on our business and processes, and have the chance to see how a store operates.
• A meritocratic environment where investing in those who want to make things happen is a priority
• Continuous training programs and opportunities for professional growth
• Corporate benefits and well-being initiatives (yoga, pilates, psychological support services, and much more)
• Up to 50% discount on all products across our brands

Location: Alba