Marketing Executive - Italy

TN Italy; Italia; In loco; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a dynamic Marketing Specialist to drive sales performance across Italy. This role involves developing creative marketing strategies, executing joint plans with retailers, and managing social media to boost brand awareness. You will be part of a passionate team dedicated to innovation and quality, working in an inclusive environment that values creativity and collaboration. With opportunities for remote work and personal development, this position offers a chance to make a meaningful impact in the parenting industry. If you are a proactive marketer with a passion for brand growth, we want to hear from you!

Servizi

Employee Assistance Program

Remote Working

Birthday Off

Volunteering Day Off

25 Holiday Days

Discount on Products

Competenze

• Minimum of 2+ years of marketing experience.
• Experience in retail marketing and supporting marketing managers.

Mansioni

• Drive sales performance across Italy with creative marketing.
• Develop and execute joint marketing plans with retailers.

Conoscenze

Marketing

Communication

Organizational Skills

Social Media Management

Retail Marketing

Copywriting

CRM Strategy

Formazione

Marketing Degree

Strumenti

Marketing Software

Descrizione del lavoro

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Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

About us

Bugaboo has been pioneering parenting products since 1999. We design for the future and bring a mindset of innovation, curiosity, and creativity to everything we do. We also pride ourselves on the unrivaled engineering of our award-winning products, which are built to last and crafted to help simplify everyday life for families.

At the core of our business, we believe in doing the right thing and taking responsibility. For our planet, we’ve pledged to reduce our CO2 emissions to net zero by 2035. Our B Corp Certification also reflects our commitment to accountability, transparency, and making products with a smaller impact. For our people, we focus on diversity and creating an environment where everyone feels heard, safe, included and valued. This commitment to our company culture spans our global teams, from our HQ in Amsterdam to our owned factory in Xiamen, China.

We’re passionate about unlocking potential, and we’re driven to revolutionize our industry again and again. Together, we’re shaping a new future --- do you want to join us for the journey?

The role

You are responsible for driving the sales performance across Italy with creative marketing, growing market share and supporting the objective of re-establishing Bugaboo as the most desired, talked about and recommended premium parenting brand.

You are part of the Marketing EMEA Team (25 people) and report to the Marketing Manager Southern Europe.

What will you do?

• Responsibility for the marketing calendar for Italy.
• Develop and execute joint marketing plans with select retailers in Italy.
• Support in planning and executing Italian social media including community management.
• Define media plans and execute them to boost brand awareness and consideration.
• Establish key partnerships to boost awareness though strategic win-win deals.
• Organize marketing events for Italy as required.
• Briefing in creative asset requirements to the Go to market team.
• Support with copy writing as required.
• Support the execution of our local CRM and lead generation strategy.
• Support define product / marketing message priorities for the .com homepage across the region.
• Responsibility for raising PO’s for Marketing expenditure and support with budget trackers.
• Support with Italian translations and proof reading as required.
• Support with weekly and monthly marketing performance reporting.
• Ad-hoc requirements depending on the marketing strategy.

What you will bring to the table

The successful individual will ideally have a marketing degree, and a minimum of 2+ years marketing experience. Beyond all else, an individual with the right mindset.
Some experience in retail marketing and supporting marketing managers across different channels is preferred. Experience in supporting across Influencer, brand and PR is also essential.

Naturally you will be commercially minded and enjoy delivering compelling campaigns. A good knowledge of local retailers would be beneficial.

You will be a strong team player, excellent communication and organisational skills and a key eye for detail. You will be flexible and able to quickly adapt to changes in the market.

You are a native Italian speaker and have English language skills as Bugaboo is an international company.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;
• Eligible to participate in Bugaboo’s bonus plan;
• Remote working and the opportunity to work from anywhere in the world 8 weeks of the year;
• A Bugaboo stroller when expecting a baby and Bugaboo friends & family of 20% discount;
• Day off on your Birthday & Day off for volunteering activities:
• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);