Marketing Director Nespresso B2C and B2B

Nestle; Assago; In loco; EUR 80.000 - 120.000; Tempo pieno

Descrizione del lavoro

A major food and beverage company in Assago is seeking a Marketing Director for Nespresso to develop and execute local marketing strategies. The ideal candidate will have over 10 years of marketing experience, expertise in consumer engagement, and a strong analytical mindset. Candidates must be fluent in Italian and English. This role offers the chance to influence brand positioning and business results across all customer touchpoints.

Competenze

• Over 10 years of Marketing experience.
• Extensive commercial experience in marketing and sales, preferably in super premium brands.
• Fluency in Italian and English.

Mansioni

• Drive Nespresso's business results through local marketing strategy.
• Lead CRM based on strong data insights.
• Ensure brand image consistency across marketing initiatives.

Conoscenze

Business acumen

Strong brand positioning

Customer centricity

Analytical thinking

Digital knowledge

Formazione

MSc / MA in Marketing, Business, or relevant field

Descrizione del lavoro

Make a virtual tour inside Nestlé in Italy

Position Snapshot

The Nespresso story begins with a simple but revolutionary idea: enabling anyone to create the perfect cup of espresso coffee. Since 1986, Nespresso, with its Direct to Consumer and Customer model, has redefined and revolutionized the way millions of people enjoy their espresso coffee.

• Nespresso Italy, Assago Headquarter
• Permanent contract
• MSc / MA level marketing, business / economic or another relevant field
• Over 10 years of Marketing experience
• Extensive commercial experience in marketing and sales, with a strategic mindset, preferably in super premium brands
• Extensive organizational and leadership experience
• Experience in market research / CRM / Brand Marketing / Marketing Communications / Product Management
• Fluency in Italian and English

Position Summary

You will drive Nespresso's business results and brand image by translating, enhancing, and implementing the global marketing strategy into the local market and ensuring Nespresso customer experience across all customer touchpoints. Drive local brand strategy and influence global strategy to increase the local Nespresso brand equity.

A day in the life of... the Marketing Director Nespresso B2C and B2B

• Lead CRM based on strong data insights as per Nespresso’s DTC model and ensure activation of Nespresso’s consumer base to drive business results
• Drive innovative solutions relevant to Nespresso by tracking the latest trends and competitors’ developments
• Be responsible for collecting and analyzing external data to extract insights and formulate recommendations for the organization to develop the consumer journey strategy across all touchpoints
• Ensure high-quality and consistent brand image across all marketing initiatives and touchpoints (media, boutiques, websites)
• Lead improvements in business results by providing marketing tools to B2C and B2B channels
• Build a strong team with effective collaboration and shared goals
• Manage corporate communication and act as a spokesperson for the company

What will make you successful

• Business acumen and insights: benchmarks to discover opportunities
• Strong brand positioning and marketing insight
• Customer centricity
• Analytical thinking
• Digital knowledge
• Ability to build strong teams and foster trust
• Courage to question current practices and champion new ideas
• Advocate for change and involve stakeholders to ensure understanding and commitment

We are Nestlé. We are the

Good food, Good life

Good food, Good life is our promise and daily commitment. Thanks to our people, we make a difference and realize this belief, which we call Good People.

At Nestlé, we believe that recognition, inclusion, and diversity enhance growth both individually and as a company. We promote a work environment, culture, and leadership model that guarantee equal opportunities at all levels. We believe diversity is a key factor and encourage sharing ideas and collaboration.

Here at Nestlé you will also be able to be part of the

• Emotional Communities: groups of colleagues from different functions and seniorities sharing passions and identities
• Communities focused on LGBT+, Gender Balance, Youth, Disability, Volunteering, Green initiatives, Multiculturalism

Diversity is a fact; inclusion is a choice, and we have chosen to be inclusive.