Marketing Director

Sector Alarm; Milano; In loco; EUR 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

A leading security solutions company is seeking a Marketing Director in Milan to develop and oversee the lead generation strategy, manage the brand, and lead the marketing team. Candidates should have a strong data-driven mindset, proven experience in performance marketing, and excellent leadership skills. This role offers the opportunity to make a significant impact on client acquisition and brand development.

Competenze

• History of implementing analytical, ROI-focused marketing activities.
• Experience managing marketing budgets and forecasting.
• Expertise in performance marketing and online channels.

Mansioni

• Develop and oversee country’s lead generation strategy.
• Manage agency performance and marketing budget.
• Define and develop brand identity and market positioning.

Conoscenze

Data-driven mindset

Performance marketing

Brand management

Lead generation

Strong leadership

Budget management

Communication skills

Descrizione del lavoro

The Marketing Director will be responsible for the lead generation strategy that enables the sales team to reach growth targets, with a strong focus on client acquisition and conversion leveraging digital and offline channels. The role also includes overseeing the Sector Alarm brand and website management.

This position reports directly to the country Managing Director and indirectly (dotted line) to the Chief Marketing Officer.

MAIN RESPONSIBILITIES

1. Lead generation oversight
2. Develop and oversee the country's lead generation strategy, including defining channels and supervising execution by internal teams and agencies:

• Online: Paid search, social media, programmatic advertising, partnerships, affiliates
• Offline: TV, radio, billboard, print

Explore new lead generation channels (e.g., new formats, partnerships, sources)

Manage agency performance, with ultimate accountability for results resting with the Marketing Director

Budgeting and forecasting: propose, execute, and control the marketing budget, prioritize spending, and be accountable for marketing results

Brand oversight

Define and develop Sector Alarm’s market positioning and brand identity (signatures and graphic guidelines), aligned with group standards

Coordinate brand deployment across media (TV, digital, print, radio) with creative and production agencies

Oversee annual campaign planning, ensuring effective translation into media and website content

Website optimization and adaptation

Supervise local website adaptations and SEO strategies in collaboration with group marketing

Enhance website conversion rates through A/B testing initiatives

Marketing team management

Lead and develop team members responsible for branding, lead acquisition, and website projects

PROFILE & EXPERIENCE

• Data-driven mindset with a history of implementing analytical, ROI-focused marketing activities that deliver measurable commercial success
• Experience managing marketing budgets and forecasting
• Proven expertise in performance marketing, online acquisition channels, and media mix optimization
• Understanding of offline marketing (especially TV) with agency support
• Knowledge of attribution modeling and result interpretation across marketing funnels
• Experience in digital audience optimization, creative messaging, and user experience (a plus)
• Brand management skills, with experience in developing distinctive brand positioning
• Agency management experience, including setting agreements and review processes
• Strong leadership and communication skills, with a track record of attracting and developing talent
• Ability to manage cross-functional stakeholders and contribute to executive decisions
• Experience in utility or subscription-based categories is advantageous
• High learning agility, strong interpersonal skills, and effective communication in a multi-country matrix structure