Marketing & Digital Strategy Lead

P49 Benefit Corporation Srl; Padova; Ibrido; EUR 25.000 - 35.000; Tempo pieno

Descrizione del lavoro

Giurify — the LegalTech project within the P49 ecosystem — is seeking a Marketing & Digital Strategy Lead to drive digital communication, brand identity and acquisition campaigns targeting lawyers, law firms and legal professionals. Learn more at giurify.com.

The role oversees the mandate, responsibilities and collaboration with the product network, delivering creative content, editorial planning, and performance analysis to optimize lead generation and brand presence in the legal market.

Competenze

• Experience in startups, SaaS or innovative organizations.
• Portfolio showing campaigns, content, websites, video, and landing pages.
• Excellent creative and writing skills for a professional audience.
• Ability to work in small, vertical teams and on-site in Padova.
• Fluent English, written and spoken.

Mansioni

• Day-to-day management of digital channels and editorial plan (website, blog, LinkedIn, newsletter).
• Planning, execution and reporting of ADV campaigns and lead generation activities.
• Creative production: copy, visuals, video, presentations and sales materials.
• Performance analysis (SEO, GA4, Analytics, conversion funnel) and optimization.
• Coordination with product team, the network of lawyers and external partners.
• Support for P49 ecosystem events and initiatives (demos, webinars, presentations).

Conoscenze

Marketing strategy

Content creation

Campaign management

SEO & Analytics

Team collaboration

English proficiency

MacOS familiarity

LegalTech/B2B

Strumenti

LinkedIn Campaign Manager

Meta Business Suite

Google Ads

Google Analytics/GA4

Photoshop

Video editing

OpenAI tools

Resend

Descrizione del lavoro

Giurify — the LegalTech project within the P49 ecosystem — is looking for a Marketing & Digital Strategy Lead to drive digital communication, brand identity and acquisition campaigns towards lawyers, law firms and legal professionals. Learn more at giurify.com .

THE MANDATE

• Design and execute Giurify's marketing and communication strategy, from brand positioning to lead generation.
• Build an authoritative digital presence towards the legal audience: LinkedIn, editorial content, newsletters and community.
• Plan and optimize ADV campaigns on LinkedIn, Meta and Google Ads, focusing on conversion and cost per lead.
• Produce creative content (copy, visuals, video, landing pages) autonomously with AI-assisted tools.

RESPONSIBILITIES

• Day-to-day management of digital channels and editorial plan (website, blog, LinkedIn, newsletter).
• Planning, execution and reporting of ADV campaigns and lead generation activities.
• Creative production: copy, visuals, video, presentations and sales materials.
• Performance analysis (SEO, AEO, Analytics, GA4, conversion funnel) and continuous optimization.
• Coordination with product team, the network of lawyers and external partners.
• Support for P49 ecosystem events and initiatives (demos, webinars, presentations).

THE PROFILE

• Previous experience in start-ups, SaaS or innovative organizations (required).
• Portfolio with produced materials: campaigns, content, websites, video, landing pages.
• Excellent creative and writing skills — both textual and visual — with attention to a professional audience.
• Collaborative attitude and ability to work in small, vertical teams.
• Resident in the Padova area · daily on-site presence.
• Apple work environment: comfortable with macOS and its ecosystem.
• Excellent command of English, both spoken and written.
• Strong plus: experience in LegalTech, B2B or regulated markets; familiarity with the legal world.

TECH STACK

• LinkedIn Campaign Manager, Meta Business Suite, Google Ads, Google Analytics, GA4.
• Adobe Photoshop and creative suite; professional video editing.
• Conversational AI & coding: OpenAI / ChatGPT, Anthropic Claude (design & code), Claude Opus 4.8.
• Email marketing and automation: Resend, CRM and lead nurturing tools.
• Deep knowledge of SEO, AEO, ADV, conversion funnels and B2B marketing.

CONTRACT

Salary €25,000 – €35,000. Initial 3-month trial contract. At the end of the trial period, permanent employment contract.