Marketing Data Analyst (Remote)

Leadtech Group; Italia; Remoto; EUR 35.000 - 65.000; Tempo pieno

Descrizione del lavoro

An innovative digital business is seeking a Marketing Data Analyst to join their dynamic team. In this role, you will measure the performance of marketing campaigns, prepare insightful analytical reports, and analyze user behavior patterns to provide actionable recommendations. With a focus on collaboration, you will work closely with marketing and product teams to drive project profitability. The company offers a flexible work environment, allowing you to choose between remote and on-site work, along with a variety of perks to enhance your work-life balance. If you are passionate about data analysis and digital marketing, this opportunity is perfect for you.

Servizi

Flexible time off

Remote work

Flextime

Free Friday afternoons

Enhanced career path

External training budget

Celebration of company landmarks

Free fruit and snacks

Coffee

Office competitions (Mario Kart, table tennis)

Competenze

• 3+ years of experience as an Analyst with strong data analysis skills.
• Proficient in Microsoft Excel and Google Sheets for reporting.
• Knowledge of app attribution tools and digital marketing strategies.

Mansioni

• Measure marketing campaign performance and prepare analytical reports.
• Analyze user behavior patterns and provide insights to marketing teams.
• Collaborate with teams to enhance project profitability.

Conoscenze

Data Analysis

Microsoft Excel

Google Sheets

App Attribution Tools

Machine Learning

Statistics Techniques

Digital Marketing Strategies

Event Tracking

Communication Skills

Teamwork

Formazione

Bachelor's Degree in STEM

Strumenti

Adjust

Firebase

Data Visualization Tools

Descrizione del lavoro

We're looking for a Marketing Data Analyst who is passionate about their work, adapts easily, and shares our company values!

A Little Bit About Us

Leadtech has been fostering and developing innovative digital businesses across several industries since 2009. It has since then expanded to a team of over 500 committed employees working all over Spain. We are thrilled to have more than 23 nationalities working together and very proud to see that our products and services are enjoyed by millions of users monthly around the globe.

How you will make a difference:

• Measure the performance of marketing campaigns, build ad hoc custom reports, and analyze anomalies and trends
• Preparation of analytical reports and dashboards (including visualization) for the marketing team
• Creation of Google Sheets scripts to connect data from different reports and Google Sheets
• High experience and skill level in Microsoft Excel / Google Sheets
• Analysis of product & marketing metrics correlation and identification of their drivers
• Analysis and identification of user behavior patterns based on product & marketing analytics and forming hypotheses for the marketing team based on these insights
• Develop the SKAN measurement approach for Google, Meta and Tiktok
• Deeply understand the process of acquisition of users in order to analyze/provide valuable proposals
• Manage MMP Tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations
• Analyze performance impact of any product and marketing strategy changes
• Cooperate with Marketing and Product teams to actively increase project profitability
• Collaborate with the BI department to create and maintain data visualization dashboards

Requirements:

• Bachelor degree in STEM field or similar
• Experience working as Analyst of at least 3 years
• Strong knowledge of app attribution tools commonly used in the mobile advertising industry
• Strong knowledge of machine learning and statistics techniques
• Strong communication skills and the ability to translate technical findings into clear business recommendations
• In-depth understanding of digital marketing strategies including down funnel analysis, as well technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms
• Experience working with data visualization tools
• Experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase, Meta etc
• Teamwork and collaboration skills to work closely with other data professionals and cross-functional teams
• Proactive attitude and results-oriented

Benefits:

• Full-time, permanent contract
• Flexible time off, no blackout dates, plus your birthday, Christmas' Eve and New Year's Eve off
• Remote work
• Flextime (7 - 9:30 a.m. / 3:30 - 7:30 p.m)
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
• Enhanced career path designed just for you
• External training budget
• We celebrate all company landmarks

Sounds good? Apply now! We're looking forward to getting to know you.

Equal Employment Opportunity Employer:

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expression and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!

Location:

You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.

If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona's Blue Building, located right on the city's seafront. Besides our stunning views, you'll enjoy our office perks such as free fruit, snacks, and coffee and you'll also be able to take part in our Mario Kart and table tennis competitions.