Marketing & CRM Manager

The Wilde; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

An exclusive hospitality group in Milan is seeking a Marketing & CRM Manager. This full-time role involves coordinating marketing initiatives, managing digital content, and tracking metrics in both Italian and English. Ideal candidates will have 3–5 years of relevant experience and proficiency in platforms like Salesforce. The position demands creativity, strong collaboration, and attention to detail.

Competenze

• 3–5 years of experience in marketing, ideally in hospitality, lifestyle, or cultural sectors.
• Ability to write, proofread, and tell stories fluently in both languages.
• Experience managing digital platforms and optimizing campaigns.

Mansioni

• Coordinate and implement omni-channel campaigns across various mediums.
• Lead the monthly newsletter process from planning to publishing.
• Manage digital platforms and content in Italian and English.
• Track campaign metrics and produce actionable insights.

Conoscenze

Fluency in Italian

Fluency in English

Experience in marketing

Data analysis

Collaboration

Content writing

Digital marketing

Strumenti

Salesforce

Marketing Cloud

Wagtail CMS

Social media platforms

Descrizione del lavoro

Join to apply for the Marketing & CRM Manager role at The Wilde

THE WILDE is an international collection of private clubs where elegance and taste meet flawless service and forward-thinking vision. A world built on discretion and conviviality, where culture, ideas, and inclusion come together to create an experience that is refined, vibrant, and never conventional.

We are seeking passionate professionals who thrive in a luxury setting and take pride in creating unforgettable moments. If you join us, here’s what you can expect — and what we expect from you:

You support the full spectrum of marketing for the Club — from executing campaigns that drive visibility and revenue, to keeping our digital and print channels sharp, timely, and impeccably on-brand. You work closely with our Director of Marketing & Brand and collaborate across Membership, Events, and F&B to bring The Wilde’s identity to life—day in, day out.

You manage our CMS, CRM, and Marketing Cloud platforms with confidence. You write with elegance in both Italian and English. You coordinate newsletters, social media, content production, and visual storytelling with precision and style. You’re fluent in data, not just design—and use performance insights to optimise everything you touch. Whether it’s planning activations, overseeing a shoot, or covering a live event, your approach is thoughtful, creative, and results-driven.

What you’ll do:

• Coordinate and implement omni-channel campaigns across digital, print, and in-Club touchpoints.
• Lead the monthly newsletter process from planning to publishing—ensuring it informs, inspires, and performs.
• Manage digital platforms: Wagtail (CMS), Salesforce (CRM), Marketing Cloud, Playable, Codebase, Meta, Instagram, and LinkedIn.
• Write and edit content in flawless Italian and English, from posts to emails to print collateral.
• Collaborate with Membership, F&B, and Events teams to support key campaigns and initiatives.
• Ensure the website, app, and digital asset library are always accurate, aligned, and up to date.
• Coordinate photo and video shoots, and support live event coverage to ensure quality brand storytelling.
• Track campaign metrics and member engagement, producing actionable reports and insights.
• Liaise with agencies and creatives to deliver compelling, brand-aligned content.
• Monitor trends and best practices in digital marketing, lifestyle, hospitality, and culture.

Who you are:

• You have 3–5 years of experience in marketing, ideally in hospitality, lifestyle, or cultural sectors.
• You’re fluent in both English and Italian—writing, proofreading, and storytelling in both with ease.
• You’re comfortable across platforms: Salesforce (mandatory), Marketing Cloud, Wagtail CMS, Meta, LinkedIn, Playable.
• You understand how to turn data into insight, and insight into action.
• You have a sharp editorial eye and a strong sense of brand voice.
• You’re collaborative, organised, and always looking for a smarter way to work.
• You move fast, but with care. You deliver, without compromising on detail.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Restaurants