Marketing Content Manager

Buscojobs; Lazio; Ibrido; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A dynamic company in executive coaching is seeking a Marketing Expert to lead their marketing strategy. The role involves content creation, SEO, and brand positioning, requiring fluency in English and a strong marketing background. With an exciting hybrid work setup, this is a chance to make a significant impact in a fast-growing industry.

Servizi

Macbook provided

Work with a small international team

Competenze

• Native or fluent English speaker with exceptional writing and editing skills.
• Proven experience in content creation, SEO, PR, and social media marketing.
• Strong writing portfolio showcasing blog posts, articles, press releases or case studies.

Mansioni

• Develop content calendars, write and optimize engaging blog posts focused on executive coaching.
• Track and analyze social media metrics to refine strategies.
• Develop and execute PR strategies to enhance the company’s reputation.

Conoscenze

Content Creation

SEO

PR

Social Media Marketing

Writing

Strumenti

Google Analytics

SEMrush

LinkedIn

Tik-Tok

Youtube

Descrizione del lavoro

We are seeking a skilled Marketing Expert with native-level English fluency and a strong background in content creation, PR, SEO, and social media strategy. As part of a dynamic and fast-growing company in the executive coaching and leadership training sector, you will kick-start our Marketing strategy and play a pivotal role in positioning our brand as a market leader. Your expertise in crafting compelling content, driving brand awareness, and leveraging SEO and PR tactics will be essential in helping us scale and become a dominant force in the leadership development space.

This role offers the opportunity to shape the marketing strategy and collaborate with cross-functional teams to create impactful campaigns that attract top-tier clients and build long-lasting brand authority.

First Year Goals:

• Increase Brand Visibility: Position the company as a top-tier player in the executive coaching and leadership training space, increasing brand awareness through high-quality content and strategic PR efforts.
• Grow Online Presence: Significantly grow the company’s digital footprint, increasing traffic to the website, engagement on social media platforms, and improving SEO rankings for targeted keywords in the leadership and coaching industry.
• Content Strategy Execution: Develop and implement a content strategy that drives inbound leads, focusing on high-quality blog posts, thought leadership articles, and engaging social media content.
• Lead Generation: Build and optimize lead-generation campaigns, increasing qualified inbound leads through organic content and PR activities.
• Partnerships and PR Efforts: Cultivate media relationships, securing guest posts, interviews, and features in industry-relevant publications, enhancing the company’s reputation.

Primary Responsibilities:

• Develop content calendars, write, and optimize engaging blog posts, articles, and thought leadership content focused on executive coaching, leadership development, and relevant industry trends.
• Collaborate with internal experts to produce case studies, white papers, and eBooks that showcase the company’s expertise and results.
• Oversee the company’s social accounts, ensuring a consistent voice, engaging content, and strong community interactions.
• Track and analyze social media metrics to refine strategies and ensure alignment with business objectives.
• Optimize website content, blog posts, and landing pages to improve search engine rankings and drive organic traffic.
• Monitor SEO performance and implement ongoing improvements to ensure competitive ranking in search engines.
• Develop and execute PR strategies to position the company and its executives as thought leaders in the executive coaching and leadership development space.
• Build relationships with journalists and influencers to secure media coverage, interviews, and guest posts in industry-related publications.
• Create and implement lead-generation strategies through content marketing and PR initiatives to drive qualified inbound leads.
• Work with the leadership team to refine and maintain the company’s brand voice and messaging, ensuring alignment across all marketing channels.
• Help develop marketing materials and resources that convey the company’s unique value proposition to potential clients.
• Collaborate with internal stakeholders (Client Directors, Sales Support, etc.) to ensure marketing efforts support overall business goals.
• Regularly report on key marketing KPIs, including web traffic, social media growth, PR coverage, and lead generation metrics.
• Continuously stay informed on industry trends, best practices, and emerging marketing tools and tactics.

Required Skills and Qualifications:

• Native or fluent English speaker with exceptional writing and editing skills.
• Proven experience in content creation, SEO, PR, and social media marketing.
• Strong understanding of SEO principles and tools (e.g., Google Analytics, SEMrush).
• Experience with social media platforms (LinkedIn, Tik-Tok, Youtube) and community management.
• Strong writing portfolio showcasing blog posts, articles, press releases, or case studies.
• Excellent communication and project management skills.
• Ability to work independently and as part of a cross-functional team.

This is an exciting opportunity to make a significant impact on the growth and success of a rapidly scaling company in a competitive industry. If you are a driven, creative, and results-oriented marketing professional looking for a new challenge, we encourage you to apply.

Work with a small international team.

Hybrid setup.

Macbook provided.

Seniority level:

• Entry level

Employment type:

• Full-time

Job function:

• Marketing and Sales
• Industries: Professional Training and Coaching