Marketing Communications Manager Italy (Vegetables)

Kws Saat Ag; Italy; Hybrid; EUR 40,000 - 60,000; Full time

Benefits offered by this job

CHUBB insurance

Hybrid work model

International environment

Professional development

Job summary

Marketing Communications Manager Italy (Vegetables) at KWS Vegetables leads integrated campaigns to raise brand awareness and demand in Italy. You will shape storytelling, manage local budgets, and adapt global campaigns for the Italian market, working closely with cross-functional teams.

You will drive digital and offline initiatives, optimize CRM-driven campaigns, and ensure on-brand messaging across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 3 years in a similar marketing communications role.
• Experience in agribusiness, seed industry, or vegetable value chains.
• Strong content creation and storytelling across digital and traditional channels.
• Experience with CRM platforms and data-driven marketing approaches.
• Knowledge of Canva, Adobe Creative Suite, Photoshop, or similar.
• Strong understanding of digital marketing, social media, online advertising, and GEO/SEO.
• Excellent project management and organizational skills.
• Strong interpersonal and stakeholder management capabilities.
• Proactive mindset with the ability to work independently and drive initiatives forward.
• Creativity with a focus on delivering measurable results.
• Fluent Italian and professional proficiency in English.

Responsibilities

• Develop and execute integrated online and offline marketing strategies.
• Lead the local marketing communications plan aligned with commercial, crop, product, and customer strategies.
• Adapt and implement global Marketing campaigns for the Italian market.
• Manage marketing budgets and coordinate external agencies and partners.
• Create compelling content across multiple formats (articles, brochures, videos, social posts, newsletters).
• Transform product positioning into clear messaging for customers.
• Ensure consistent brand identity across all touchpoints.
• Plan and optimize digital campaigns using CRM and marketing automation tools (Salesforce Marketing Cloud).
• Manage and grow social media channels and online community engagement.
• Maintain and optimize web content to improve visibility and reach.
• Organize field days, trade fairs, webinars, and other promotional activities.
• Collaborate with local and international teams to maximize campaign effectiveness.

Skills

Marketing comms

CRM

Digital marketing

Content creation

Project mgmt

Analytics

Education

Bachelor's in Marketing/Communications/Business

Tools

Salesforce Marketing Cloud

Canva

Adobe Creative Suite

Job description

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Marketing Communications Manager Italy (Vegetables)

Marketing Communications Manager Italy (Vegetables)

Field of Work: Marketing & Sales

Location: Several (IT), Several (IT), IT

Legal Entity: KWS BENELUX BV

Contract Type:

Is Full Time?:

Onsite/ Remote:

Job ID: 17011

Ready to shape the future of vegetable marketing in Italy?

At KWS Vegetables , we are not here to follow. We are here to pioneer. We are looking for a creative, data-driven, and results-oriented Marketing Communications Manager Italy (Vegetables) to help our brand cut through the noise, connect with growers, and strengthen our position in the Italian vegetable market.

In this role, you will turn strategy into impactful storytelling, create campaigns that move markets, and work closely with local and international teams to bring our brand and products to life. If you enjoy combining fresh thinking with hands‑on execution, this is your opportunity to make it happen.

Your Mission

As our Marketing Communications Manager, you will:

• Develop and execute integrated online and offline marketing strategies to increase brand awareness, engagement, and demand generation.
• Lead the local marketing communications plan in alignment with commercial, crop, product, and customer strategies.
• Adapt and implement global Business Unit marketing campaigns for the Italian market.
• Manage marketing budgets and coordinate external agencies and partners.
• Create compelling content across multiple formats, including articles, brochures, videos, social media posts, newsletters, and marketing tools.
• Transform product positioning into clear, customer-focused messaging.
• Ensure consistent application of the KWS Vegetables brand identity across all touchpoints.
• Plan, execute, and optimize digital campaigns using CRM and marketing automation tools, including Salesforce Marketing Cloud.
• Manage and grow social media channels and strengthen online community engagement.
• Maintain and optimize web content to improve visibility and customer reach.
• Organize and coordinate field days, trade fairs, exhibitions, webinars, podcasts, and other promotional activities.
• Build strong relationships with commercial teams, crop teams, growers, and industry stakeholders to gather valuable market insights.
• Collaborate closely with local and international marketing, sales, and product development teams to maximize campaign effectiveness.

Your Profile

We are looking for a freshplorer who brings:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in a similar marketing communications role.
• Experience within agribusiness, seed industry, or vegetable value chains is highly desirable.
• Strong content creation and storytelling skills across digital and traditional channels.
• Experience with CRM platforms and data-driven marketing approaches.
• Knowledge of marketing and design tools such as Canva, Adobe Creative Suite, Photoshop, or similar.
• Strong understanding of digital marketing, social media, online advertising, and GEO/SEO principles.
• Excellent project management and organizational skills.
• Strong interpersonal and stakeholder management capabilities.
• A proactive mindset with the ability to work independently and drive initiatives forward.
• Creativity combined with a strong focus on delivering measurable results.
• Fluent Italian and professional proficiency in English (both mandatory).

What We Offer

At KWS Vegetables, you'll find the agility of a growing business combined with the stability of a global organization. We offer:

• Hybrid working model between your place and our station in Noceto, Parma
• Competitive salary package ranging from €40,000 to €60,000 gross per year, depending on experience.
• CHUBB insurance coverage.
• An international and collaborative work environment.
• The opportunity to work with passionate colleagues across countries and functions.
• Space to take ownership, bring ideas to life, and make a visible impact.
• Professional development and learning opportunities within the KWS Group.
• A culture that values innovation, collaboration, and fresh thinking.

Join the Vegetable Squad

Ready to rise and shine? Ready to tell stories that move markets and help shape the future of vegetables?

We look forward to receiving your CV and getting to know how you can contribute to KWS Vegetables.

KWS is one of the world’s leading plant breeding companies and employs around 5,000 employees in more than 70 countries. With the tradition of family ownership, KWS has operated independently for more than 170 years. It focuses on plant breeding and the production and sale of seeds for sugarbeet, corn, cereals, vegetables, oilseed rape and sunflowers. KWS uses leading‑edge plant breeding methods and invests a significant amount in research and development.

At KWS, diversity is not just a value; it is an essential part of our success. Breeding resilient crops requires diversity; likewise, our strength comes from the diversity of our teams. Whatever your background or identity is, we invite you to join us.

Further information: https://www.kws.com/corp/en/careers/ . Follow us on LinkedIn at https://linkedin.com/company/kwsgroup/ .

Our data privacy policy for candidates is available on www.kws.com/dataprotection . Please select the country where the job you applied for is posted in and, if applicable, the specific business unit.

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