Marketing & Communications Manager Italy

ABB; Tremezzina; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global industrial technology company in Tremezzina is seeking a Marketing & Communications Manager to enhance brand recognition and implement strategies for growth. The ideal candidate will have strong writing skills, a degree in journalism or communication, and 5 years of experience in a similar role. This position offers a competitive salary, hybrid work options, and opportunities for career development.

Servizi

Attractive salary packages and performance bonuses

Access to a wide range of services and personal well-being support

Flexible working hours and hybrid options

Paid parental leave

Meal allowance

Competenze

• 5 years of experience in marketing and communications.
• Ability to translate technical subjects into engaging stories.
• Open-minded, autonomous self-starter.

Mansioni

• Create and execute communication strategies for the ABB Measurement & Analytics Division.
• Manage local implementation of product launches.
• Stimulate lead generation through digital marketing.

Conoscenze

Strong writing skills

Editing skills

Communication in English and Italian

Networking

Creativity

Strategic thinking

Formazione

University degree in journalism, communication, or marketing

Strumenti

Adobe Creative Suite

Microsoft Office

SharePoint

Descrizione del lavoro

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This position reports to:

Global Marketing Communications Manager

Your Role And Responsibilities

As Marketing & Communications Manager for ABB Measurement & Analytics Division in Italy, you will be responsible for creating and implementing marketing and communication strategies and plans that help our business grow and enhance our brand recognition in the Italian market. This includes localized content creation, event planning, and rollout of global campaigns, as well as internal communications and employee engagement for our offices and factory in Italy. You will ensure executional excellence for all communications in line with brand positioning, corporate identity/design guidelines, and global & regional strategies, serving our three Business Lines in Italy. You will also have the opportunity to learn and grow as you work in a global team and a fast-growing business.

The work model for this role is:

This role contributes to the ABB Measurement & Analytics Division within the Process Automation Business Area in Italy.

In this role, you’ll help run what runs the world by taking on meaningful work that drives real impact, as you will be accountable for:

• Create and execute internal and external communication strategies and plans for the ABB Measurement & Analytics Division in Italy, aligned with business strategy, corporate communications, and brand positioning.
• Create, manage, and review programs, campaigns, stories, messages, and materials supporting global and local marketing and communications objectives.
• Support and coordinate local implementation and promotion of product launches. Manage and execute key events such as trade exhibitions and customer seminars/events.
• Coordinate, prepare, and drive internal local communications. Plan, organize, and host local townhalls with the local management team for offices and factories.
• Support local management and sales/service teams with communications and marketing materials (presentations, speeches, articles, social media posts, employee recognition).
• Stimulate lead generation through advertising, sponsorship, digital marketing, and marketing automation campaigns to promote solutions in the Italian market.
• Plan, create, and deliver engaging content for channels such as web, social media, email, newsletters, brochures, videos, etc., with editing skills in video and graphics.
• Monitor and analyze the performance and impact of marketing and communication activities, using metrics and feedback tools.

Qualifications For The Role

• University degree preferably in journalism, communication, marketing, or related field.
• 5 years of experience in marketing and communications, with the ability to translate technical subjects into engaging stories.
• Strong writing, editing, and spoken communication skills, with keen attention to detail.
• Open-minded, autonomous self-starter, and strong networker with an interest in technology and strategic thinking, combined with creativity and a hands-on approach to translate strategies into actions and monitor KPIs.
• You are comfortable communicating in English and Italian.
• Knowledge of office and creative programs, e.g., Adobe Creative Suite, Microsoft Office, SharePoint.
• Flexibility to travel mainly within Italy.

Benefits

Locally, you can count on:

• Competitive compensation: Attractive salary packages and performance bonuses.
• Corporate welfare: Access to a wide range of services and personal well-being support.
• Career development: Structured career paths, individual development plans, opportunities for internal mobility, including international roles, technical and managerial training, mentoring, and access to global learning platforms.
• Flexibility and work-life balance: Flexible working hours, hybrid work options, and a focus on work-life integration.
• Employee support: Free services like psychological help, wellness coaching, and emotional support for employees and families.
• Parental leave: At least 12 weeks of fully paid leave for primary caregivers and 4 weeks for secondary caregivers, promoting DEI values.
• Meal allowance: Access to canteen or ticket restaurant to support daily lunch expenses.

More About Us

ABB's Measurement & Analytics division is among the world's leading manufacturers and suppliers of smart instrumentation and analyzers. With thousands of experts worldwide and high-performance digital technology, ABB's team is dedicated to making measurement easy for industrial and energy customers to operate more efficiently and profitably.

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.

Run What Runs the World.

#ABBCareers #RunwithABB

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to learn more about us and the impact of our solutions globally.