Brand Lead Rare Tumors (Maternity Leave)

Merck Healthcare; Roma; On-site; EUR 50,000 - 70,000; Full time

Job summary

Merck Healthcare is seeking a seasoned Marketing professional to develop and implement integrated strategies for rare disease products in Italy. You will collaborate with sales, market access and medical teams to prepare promotional materials, manage patient support programs, and drive launches, while ensuring budget discipline.

The role requires strong analytical skills, project management, and fluency in English, with a track record of successful launches and a deep understanding of the local

Qualifications

• Minimum 5 years experience in marketing or related role in rare disease or closely related pharmaceutical industry.
• Fluency in English.
• Ability to manage multiple requirements and prioritize execution.

Responsibilities

• Develop and implement integrated marketing strategies across digital and traditional channels.
• Collaborate with sales, market access and medical teams to develop promotional materials and patient support programs.
• Lead presence at key congresses while managing allocated budget and ensuring compliance.
• Track campaign performance using analytics and refine strategies accordingly.

Skills

Marketing strategy

Launch experience

Analytical skills

Project management

Communication

MS Office

Education

BSc or higher in marketing/communication/business

Job description

Work Your Magic with us! Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Your Role

In this role, you will develop and implement integrated marketing strategies across digital and traditional channels, ensuring localized messaging remains aligned with global brand positioning while supporting launch readiness through market research and competitive analysis. You will collaborate with sales, market access, and medical teams to develop promotional materials, manage patient support programs, and execute high-impact presence at key congresses, all while staying within the allocated budget. Leveraging your expertise in data management and business insights, you will track campaign performance using digital analytics to refine strategies and monitor cost expenditure, ensuring full compliance of all activities while leading cross-functional brand planning and driving overall growth objectives.

Who You Are

• Minimum 5 years experience in marketing or other relevant role in the rare disease or closely related pharmaceutical industry
• Launch experience required, previous sales experience beneficial
• Deep knowledge of the local Healthcare system
• Strong analytical skills to interpret market data and research findings to inform strategic decisions
• Sound project management skills, with the ability to manage distinct and complex requirements, prioritize and execute
• Excellent communication and presentation skills, with the ability to engage effectively with diverse stakeholders
• Strong sense of urgency, and proven ability to organize, and prioritize for execution and completion
• Demonstrable drive for high performance and results
• Ability to leverage required technical tools efficiently (e.g., MS Office)BSc or higher in marketing/communication/ business related degree or similar
• Fluency in English

Salary Package

• Annual Base Salary (RAL): €50.000 – €70.000
• Categoria CCNL: B - A
• Variable Compensation (AIP)
• Welfare and Benefits Package

What we offer:

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!