Marketing Communications Manager

Philips; Genova; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A global health technology leader is seeking a Marketing Communications Specialist for their Cardiology division in Genova. You will be responsible for developing impactful marketing campaigns that drive engagement and demand for innovative medical solutions. Ideal candidates will have a marketing degree and relevant experience in the healthcare sector. Join a dynamic, cross-functional team to make a difference in patient care.

Competenze

• 2+ years of experience in marketing communications, ideally in healthcare technology or medical devices.
• Outstanding writing, editing, and verbal communication skills in English.
• Ability to manage multiple projects in fast-paced environments.

Mansioni

• Develop and execute marketing communication campaigns for Cardiology Informatics solutions.
• Lead planning and optimization of marketing campaigns.
• Manage legal and regulatory reviews for marketing materials.

Conoscenze

Marketing Communications

Project Management

Content Creation

Cross-cultural Communication

Performance Measurement

Formazione

Bachelor’s degree in Marketing, Communications, Business, or related field

Descrizione del lavoro

• you will be part of a global team of marketing professionals. In this role, you will be responsible for developing and executing comprehensive marketing communication campaigns and assets that drive awareness, engagement, and demand for our Cardiology Informatics solutions. You will be part of an engaging team in an international environment working with business, functional and regional colleagues and healthcare providers across the globe.
• Your role
• Drafting Marketing Campaigns
• Support Cardiology Marketing Leader to develop marketing communication plans that align with business objectives and help the growth of our Cardiology Informatics portfolio.
• Positioning and Messaging
• Support Cardiology Marketing Leader to ensure clear, compelling, and differentiated communication that resonates with cardiology audience.
• Content Creation
• Collaborate with Product Marketing to create compelling, impactful positioning, messaging, and content for various channels, including digital, print, social media, events, and sales enablement, to effectively communicate the value of our cardiology solutions.
• Campaigns
• Lead the planning, execution, and optimization of marketing campaigns to drive customer engagement and lead generation, working with regions and markets.
• Performance Measurement
• Monitor and review the performance of marketing initiatives to determine value and future strategies and investments by working strongly together with the local markets.
• Legal and Regulatory Review
• Manage legal and regulatory reviews, working with clinical, legal, and regulatory stakeholders to ensure all marketing is accurate and compliant
• Work closely with cross-functional teams, including marcom, product management, sales, and regional marketing teams, to ensure alignment and support for marketing initiatives.
• Holds a bachelor’s degree in Marketing, Communications, Business, or a related field, providing a strong foundation in strategic marketing principles.
• Brings at least 2 years of hands-on experience in marketing communications, ideally within the healthcare technology or medical device sector, with a proven ability to develop and execute impactful strategies and campaigns.
• Experienced in supporting New Product Introductions (NPI) and developing sales enablement materials; familiarity with medical device marcom is considered a strong asset.
• Demonstrates outstanding English writing, editing, and verbal communication skills, with the ability to inspire and mobilize cross-cultural teams in multinational and matrixed environments.
• Skilled in setting clear priorities, managing multiple projects simultaneously, and taking full ownership to deliver results in fast-paced environments.

Please submit your CV in English.

• How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

• About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

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