Marketing Automation Specialist

JR Italy; Vicenza; Ibrido; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

An innovative firm is seeking a Marketing Automation Specialist to enhance lead generation and customer journeys. This role involves designing automated workflows, optimizing CRM systems, and developing targeted marketing strategies. With a focus on well-being and running, the company offers a dynamic work environment that supports professional growth through training and collaboration. Join a passionate team dedicated to making a positive impact on people's lives through healthy lifestyles and effective marketing practices. If you thrive in a results-oriented setting and love outdoor activities, this is the perfect opportunity for you.

Servizi

Permanent contract

Remote work possibility

Access to top market training

Early access to courses

Support from professionals

Competenze

• 3+ years in digital marketing with a focus on automation and CRM.
• Experience with Zoho CRM and advanced marketing tools.

Mansioni

• Design and implement automated workflows for lead generation.
• Manage and optimize Zoho CRM for efficient data flow.
• Monitor campaign performance and propose data-driven improvements.

Conoscenze

Digital Marketing

Zoho CRM

Campaign Management

Email Marketing

Data Analysis

Communication Skills

Proactivity

Negotiation Skills

Strumenti

Zoho Campaigns

WooCommerce

Funnelkit

Zapier

Make

Elementor (WordPress)

Descrizione del lavoro

Marketing Automation Specialist, Vicenza

Vicenza, Italy

In “Correre Naturale” we are looking for an exceptional Marketing Automation Specialist to join our young and dynamic team. Correre Naturale is part of the LWL family, which stands for "a Life Worth Living." Our mission is to improve people's lives through our work, as well as those who join our team. We aim to enhance personal, sports, and professional well-being through healthy and sustainable running and movement, striving for a world where everyone can enjoy full health and be the best version of themselves.

We have been in the market for 10 years, helping tens of thousands of people. Building on our achievements, we now aim for new ambitious goals.

Responsibilities

1. Design and implement automated workflows for lead generation, nurturing, retention, and post-sale customer journeys.
2. Manage and optimize Zoho CRM to ensure efficient data flow between marketing, sales, and customer care.
3. Develop advanced segmentation and behavioral tagging strategies.
4. Monitor campaign performance and propose data-driven improvements.
5. Collaborate with content teams to develop emails, automations, and personalized triggers.
6. Maintain a clean, updated, and functional CRM to support company growth.
7. Create dashboards and reports for weekly/monthly analysis.

Requirements

• Passion for running and well-being.
• Minimum 3 years of experience in digital marketing, preferably in fully digital roles.
• Proven experience with Zoho CRM, Campaigns, and WooCommerce platform.
• Experience with tools like Funnelkit, Zapier, Make, or similar for advanced integrations.
• Ability to create effective landing pages using Elementor (WordPress).
• Ability to design, implement, and optimize multi-touch marketing automation strategies.
• Experience analyzing KPIs and campaign performance.
• Motivation and talent: desire to excel in commercial roles and love for outdoor activities and running.
• Effective communication skills: clear and persuasive message delivery.
• Strong relational skills: negotiation, objection handling, and leadership propensity.
• Proactivity and flexibility: proactive, adaptable, and charismatic.

Benefits

• Permanent contract with competitive compensation.
• Remote work possibility with periodic team meetings.
• Result-oriented work environment aligned with company philosophy.
• Support from a team of professionals and access to top market training, with the chance to experience a dynamic and rapidly growing company.
• Early access to all courses and training from Italy's largest running and movement school.