Marketing Automation Specialist

JR Italy; Trentino-Alto Adige; Remoto; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

An innovative company is on the lookout for a Marketing Automation Specialist to enhance their digital marketing efforts. This role involves designing automated workflows, optimizing CRM systems, and collaborating with content teams to drive effective marketing campaigns. With a focus on improving lives through movement, the company offers a dynamic work environment and the opportunity to grow within the industry. If you are passionate about marketing automation and enjoy outdoor activities, this position could be your next career step.

Servizi

Permanent contract

Remote work possibility

Access to top market training

Early access to courses from running school

Competenze

• 3+ years in digital marketing with a focus on automation.
• Proficient in Zoho CRM and marketing integration tools.

Mansioni

• Design and implement automated workflows for lead generation.
• Manage and optimize Zoho CRM for efficient data flow.

Conoscenze

Zoho CRM

Funnelkit

Zapier

Elementor (WordPress)

Data Analysis

Communication Skills

Negotiation Skills

Strumenti

WooCommerce

Make

Descrizione del lavoro

Marketing Automation Specialist, Trentino Alto Adige

Location: Trentino Alto Adige, Italy

In “Correre Naturale,” we are seeking an exceptional Marketing Automation Specialist to join our young and dynamic team. Correre Naturale is part of the LWL family, which stands for "a Life Worth Living." Our mission is to improve people's lives—personally, sportingly, and professionally—through running and movement in a healthy and sustainable way, aiming for a world where everyone can enjoy full health and be their best self.

We have been on the market for 10 years, helping tens of thousands of people. Building on our achievements, we now aim for new ambitious milestones.

Responsibilities

1. Design and implement automated workflows for lead generation, nurturing, retention, and post-sale customer journey
2. Manage and optimize Zoho CRM to ensure efficient data flow between marketing, sales, and customer care
3. Develop advanced segmentation and behavioral tagging strategies
4. Monitor campaign performance and propose data-driven improvements
5. Collaborate with content teams to develop emails, automations, and personalized triggers
6. Maintain a clean, updated, and functional CRM to support company growth
7. Create dashboards and reports for weekly/monthly analysis

Requirements

• Minimum 3 years of experience in a fully digital marketing department
• Proven experience with Zoho CRM, Campaigns, and WooCommerce platform
• Experience with tools like Funnelkit, Zapier, Make, or similar for advanced integrations
• Experience creating effective landing pages using Elementor (WordPress)
• Ability to design, implement, and optimize multi-touch marketing automation strategies
• Experience analyzing KPIs and campaign performance
• Motivation and talent: desire to excel in commercial roles and passion for outdoor activities and running
• Effective communication skills: clear and persuasive message delivery
• Strong relational skills: negotiation, objection handling, and leadership propensity
• Proactivity and flexibility: proactive, adaptable, with charisma

Benefits

• Permanent contract with competitive compensation
• Remote work possibility with periodic team meetings
• Results-oriented work environment aligned with company philosophy
• Support from a team of professionals and access to top market training, with opportunities to experience a dynamic, rapidly growing company
• Early access to all courses and training from Italy's largest running and movement school