Marketing Automation Specialist

JR Italy; Reggio Emilia; In loco; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

Join an innovative company dedicated to enhancing well-being through sustainable running and movement. As a Marketing Automation Specialist, you'll play a crucial role in designing automated workflows, managing Zoho CRM, and optimizing marketing strategies. This position offers a permanent contract, competitive salary, and the flexibility of remote work, all within a supportive environment that prioritizes professional growth. If you're passionate about marketing and wellness, this is your chance to make a meaningful impact in a dynamic team.

Servizi

Permanent contract

Remote work possibility

Access to top market training

Early access to courses from Italy's largest running school

Competenze

• 3+ years in digital marketing with a focus on automation.
• Expertise in Zoho CRM and campaign management tools.

Mansioni

• Design and implement automated workflows for lead generation.
• Manage and optimize Zoho CRM for efficient data flow.

Conoscenze

Digital Marketing

Zoho CRM

Campaign Management

Data Analysis

Communication Skills

Proactivity

Formazione

Bachelor's Degree in Marketing or related field

Strumenti

Zoho CRM

Funnelkit

Zapier

Make

Elementor (WordPress)

Descrizione del lavoro

Marketing Automation Specialist, Reggio Emilia

Reggio Emilia, Italy

In "Correre Naturale", we are seeking an exceptional Marketing Automation Specialist to join our young and dynamic team. Correre Naturale is part of the LWL family, which stands for "a Life Worth Living". Our mission is to improve people's lives through our work, helping those who trust us and those who join our team. We aim to enhance personal, sports, and professional well-being through healthy and sustainable running and movement, striving for a world where everyone enjoys full health and can be the best version of themselves.

We have been in the market for 10 years, helping tens of thousands of people. Our journey has led to significant achievements, and we now aim for new ambitious goals.

Responsibilities

1. Designing and implementing automated workflows for lead generation, nurturing, retention, and post-sale customer journey.
2. Managing and optimizing Zoho CRM to ensure efficient data flow between marketing, sales, and customer care.
3. Developing advanced segmentation and behavioral tagging strategies.
4. Monitoring campaign performance and proposing data-driven improvements.
5. Collaborating with content teams to develop emails, automations, and personalized triggers.
6. Maintaining a clean, updated, and functional CRM to support company growth.
7. Creating dashboards and reports for weekly/monthly analysis.

Requirements

• Authentic passion for running and wellness.
• Minimum 3 years of experience in a fully digital marketing department.
• Proven experience with Zoho CRM, Campaigns, and Woocommerce platform.
• Experience with tools like Funnelkit, Zapier, Make, or similar for advanced integrations.
• Ability to create effective landing pages using Elementor (WordPress).
• Skill in designing, implementing, and optimizing multi-touch marketing automation strategies.
• Experience analyzing KPIs and campaign performance.
• Motivation and talent: desire to excel in commercial roles and love for outdoor activities and running.
• Effective communication skills: ability to clearly and persuasively convey messages.
• Strong relational skills: excellent negotiation, objection handling, and leadership abilities.
• Proactivity and flexibility: proactive, adaptable, and charismatic.

What We Offer

• Permanent contract with a competitive salary.
• Remote work possibility with periodic team meetings.
• Results-oriented work environment aligned with our company philosophy.
• Support from a team of professionals and access to top market training, allowing close experience with a dynamic and rapidly growing company.
• Early access to all courses and training from Italy's largest running and movement school.