Marketing Automation Specialist

JR Italy; Palermo; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

An innovative company seeks a Marketing Automation Specialist to enhance customer journeys through automated workflows and data-driven strategies. Join a dynamic team dedicated to improving lives through sustainable movement. This role offers the chance to work with cutting-edge tools like Zoho CRM and Funnelkit while collaborating with creative content teams. Enjoy a remote work environment with a competitive salary and opportunities for professional development. If you're passionate about marketing and outdoor activities, this position is perfect for you!

Servizi

Permanent contract

Remote work possibility

Access to top market training

Early access to courses

Competenze

• 3+ years of experience in a digital marketing role.
• Proven experience with Zoho CRM and WooCommerce platform.

Mansioni

• Design and implement automated workflows for lead generation.
• Manage and optimize Zoho CRM for efficient data flow.
• Monitor campaign performance and propose improvements.

Conoscenze

Marketing Automation

Zoho CRM

Campaign Management

Data Analysis

Effective Communication

Negotiation Skills

Proactivity

Formazione

Bachelor's Degree in Marketing or related field

Strumenti

Zoho CRM

WooCommerce

Funnelkit

Zapier

Make

Elementor (WordPress)

Descrizione del lavoro

Palermo, Italy

In "Correre Naturale" we are looking for an exceptional Marketing Automation Specialist to join our young and dynamic team. Correre Naturale is part of the LWL family, which stands for "a Life Worth Living". Our mission is to improve people's lives—personally, athletically, and professionally—through healthy and sustainable running and movement, aiming for a world where everyone can enjoy full health and be their best self.

We have been in the market for 10 years, helping tens of thousands of people. Our success has led us to achieve significant results and set ambitious new goals.

Responsibilities

1. Design and implement automated workflows for lead generation, nurturing, retention, and post-sale customer journeys.
2. Manage and optimize Zoho CRM to ensure efficient data flow between marketing, sales, and customer care.
3. Develop advanced segmentations and behavioral tagging strategies.
4. Monitor campaign performance and propose data-driven improvements.
5. Collaborate with content teams to develop emails, automations, and personalized triggers.
6. Maintain the CRM to be clean, updated, and functional to support company growth.
7. Create dashboards and reports for weekly/monthly analysis.

Qualifications

• Minimum 3 years of experience in the Marketing department, preferably fully digital.
• Proven experience with Zoho CRM, Campaigns, and WooCommerce platform.
• Experience with tools like Funnelkit, Zapier, Make, or similar for advanced integrations.
• Experience in creating effective landing pages using Elementor (WordPress).
• Ability to design, implement, and optimize multi-touch marketing automation strategies.
• Experience analyzing KPIs and campaign performance metrics.
• Motivation and talent: a desire to excel in commercial roles and a love for outdoor activities and running.
• Effective communication skills: clear and persuasive message delivery.
• Strong relational skills: excellent negotiation, objection handling, and leadership abilities.
• Proactivity and flexibility: proactive, adaptable, with charisma.

What We Offer

• Permanent contract with competitive salary.
• Remote work possibility with periodic team meetings.
• Result-oriented work environment aligned with our company philosophy.
• Support from a team of professionals and access to top market training, offering a chance to experience a dynamic and rapidly growing company.
• Early access to all courses and training from Italy's largest running and movement school.