Marketing Automation Specialist

JR Italy; Livorno; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

Join a vibrant team as a Marketing Automation Specialist in an innovative company dedicated to enhancing lives through sustainable movement. You'll be at the forefront of designing automated workflows, optimizing CRM processes, and analyzing campaign performance. This role offers the chance to work remotely while collaborating with passionate individuals in a result-oriented environment. With a focus on personal growth and professional development, this position is perfect for those eager to make a meaningful impact in the world of marketing and health. If you're a motivated individual with a flair for creativity and strategy, we want to hear from you!

Servizi

Permanent contract

Remote work opportunities

Access to top market training

Early access to courses

Competenze

• 3+ years in digital marketing with a focus on automation.
• Experience with CRM management and campaign performance analysis.

Mansioni

• Design automated workflows for lead generation and customer journey.
• Manage Zoho CRM for efficient data flow across teams.

Conoscenze

Marketing Automation

Zoho CRM

Funnelkit

Zapier

Elementor (WordPress)

KPI Analysis

Communication Skills

Strumenti

Zoho Campaigns

Woocommerce

Descrizione del lavoro

Marketing Automation Specialist, Livorno

Livorno, Italy

In “Correre Naturale” we are looking for an exceptional Marketing Automation Specialist to join our young and dynamic team. Correre Naturale is part of the LWL family, which stands for "a Life Worth Living." Our mission is to improve people's lives through healthy and sustainable running and movement, helping everyone enjoy full health and become the best version of themselves.

We have been in the market for 10 years, helping tens of thousands of people. Having achieved significant results, we now aim for new ambitious goals.

Responsibilities

1. Design and implement automated workflows for lead generation, nurturing, retention, and post-sale customer journey.
2. Manage and optimize Zoho CRM for efficient data flow between marketing, sales, and customer care.
3. Develop advanced segmentation and behavioral tagging strategies.
4. Monitor campaign performance and propose data-driven improvements.
5. Collaborate with the content team to develop emails, automations, and personalized triggers.
6. Maintain a clean, updated, and functional CRM to support company growth.
7. Create dashboards and reports for weekly/monthly analysis.

Requirements

• At least 3 years of experience in a fully digital marketing department.
• Proven experience with Zoho CRM, Campaigns, and Woocommerce platform.
• Experience with tools like Funnelkit, Zapier, Make, or similar for advanced integrations.
• Ability to create effective landing pages using Elementor (WordPress).
• Skills in designing, implementing, and optimizing multi-touch marketing automation strategies.
• Experience analyzing KPIs and performance of automated campaigns.
• Motivated, talented, and passionate about excelling in commercial roles and outdoor activities like running.
• Effective communication skills to clearly and persuasively convey messages.
• Excellent negotiation, objection management, and leadership skills.
• Proactive, flexible, and charismatic with an entrepreneurial spirit.

What We Offer

• Permanent contract with a competitive salary.
• Remote work opportunities with periodic team meetings.
• Result-oriented work environment aligned with our company philosophy.
• Support from a professional team and access to top market training, offering a chance to experience a dynamic and rapidly growing company.
• Early access to all courses and training from Italy's largest running and movement school.