Marketing Automation Specialist

JR Italy; La Spezia; Remoto; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

An innovative company seeks a Marketing Automation Specialist to enhance lead generation and customer journeys. This role involves designing automated workflows, optimizing CRM systems, and collaborating with content teams to deliver personalized marketing strategies. Join a dynamic team committed to improving lives through healthy movement and running. Enjoy a remote work environment with competitive compensation and professional growth opportunities. If you're passionate about digital marketing and outdoor activities, this is the perfect opportunity for you!

Servizi

Permanent contract

Remote work possibility

Access to top market training

Early access to courses

Support from professionals

Competenze

• 3+ years in a digital marketing department with a focus on automation.
• Proven experience with Zoho CRM and advanced integrations.

Mansioni

• Design and implement automated workflows for lead generation.
• Manage and optimize Zoho CRM for data flow efficiency.
• Monitor campaign performance and propose data-driven improvements.

Conoscenze

Digital Marketing

Zoho CRM

Campaign Management

Data Analysis

Email Marketing

Landing Page Creation

Communication Skills

Interpersonal Skills

Strumenti

Zoho CRM

WooCommerce

Funnelkit

Zapier

Elementor

Descrizione del lavoro

Marketing Automation Specialist, La Spezia

La Spezia, Italy

In “Correre Naturale” we are looking for an exceptional Marketing Automation Specialist to join our young and dynamic team. Correre Naturale is part of the LWL family, which stands for "a Life Worth Living." Our mission is to improve people's lives—personally, athletically, and professionally—through healthy and sustainable running and movement, aiming for a world where everyone enjoys full health and becomes the best version of themselves.

We have been on the market for 10 years, helping tens of thousands of people. Building on our achievements, we now aim for new ambitious milestones.

Responsibilities:

1. Design and implement automated workflows for lead generation, nurturing, retention, and post-sale customer journeys.
2. Manage and optimize Zoho CRM to ensure efficient data flow between marketing, sales, and customer care.
3. Develop advanced segmentation and behavioral tagging strategies.
4. Monitor campaign performance and propose data-driven improvements.
5. Collaborate with content teams to develop personalized emails, automations, and triggers.
6. Maintain a clean, updated, and functional CRM to support company growth.
7. Create dashboards and reports for weekly/monthly analysis.

Requirements:

• Minimum 3 years of experience in a fully digital marketing department.
• Proven experience with Zoho CRM, Campaigns, and WooCommerce platform.
• Experience with tools like Funnelkit, Zapier, Make, or similar for advanced integrations.
• Experience creating effective landing pages using Elementor (WordPress).
• Ability to design, implement, and optimize multi-touch marketing automation strategies.
• Experience analyzing KPIs and campaign performance.
• Motivation and talent: desire to excel in commercial roles and love for outdoor activities and running.
• Effective communication skills: clear and persuasive message delivery.
• Strong interpersonal skills: negotiation, objection handling, and leadership qualities.
• Proactivity and flexibility: proactive, adaptable, and charismatic.

What we offer:

• Permanent contract with competitive compensation.
• Remote work possibility with periodic team meetings.
• Result-oriented work environment aligned with our company philosophy.
• Support from a team of professionals and access to top market training, with opportunities to experience a dynamic and rapidly growing company.
• Early access to all courses and training from Italy's largest running and movement school.