Marketing Automation Specialist

JR Italy; Brescia; In loco; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

An innovative company is looking for a Marketing Automation Specialist to join their dynamic team in Brescia. This role involves designing and implementing automated workflows, managing Zoho CRM, and optimizing marketing strategies to enhance customer engagement. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for outdoor activities. Join a forward-thinking organization that values personal and professional growth, offering a permanent contract, competitive compensation, and the flexibility of remote work. Be part of a mission to improve lives through healthy living and running.

Servizi

Permanent contract

Remote work possibility

Access to top market training

Early access to courses

Competenze

• 3+ years in a digital marketing department with proven results.
• Experience with CRM and marketing automation tools.

Mansioni

• Design and implement automated workflows for lead generation.
• Manage and optimize Zoho CRM for efficient data flow.

Conoscenze

Digital Marketing

Zoho CRM

Campaign Management

Landing Page Creation

KPI Analysis

Communication Skills

Proactivity

Formazione

Bachelor's Degree in Marketing or Related Field

Strumenti

Zoho CRM

Funnelkit

Zapier

Elementor (WordPress)

Descrizione del lavoro

Position: Marketing Automation Specialist

Location: Brescia, Italy

In Correre Naturale, we are seeking an exceptional Marketing Automation Specialist to join our young and dynamic team. Part of the LWL family, which stands for "a Life Worth Living," we aim to improve people's lives through our work and those who join us. Our mission is to enhance personal, athletic, and professional well-being through healthy and sustainable running and movement, striving for a world where everyone can enjoy full health and become their best selves.

With 10 years in the market and having helped thousands of people, we have achieved significant results and now aim for new ambitious milestones.

Responsibilities:

1. Design and implement automated workflows for lead generation, nurturing, retention, and post-sale customer journey.
2. Manage and optimize Zoho CRM to ensure efficient data flow between marketing, sales, and customer care.
3. Develop advanced segmentation and behavioral tagging strategies.
4. Monitor campaign performance and propose data-driven improvements.
5. Collaborate with content teams to develop emails, automations, and personalized triggers.
6. Maintain a clean, updated, and functional CRM to support company growth.
7. Create dashboards and reports for weekly/monthly analysis.

Qualifications:

• Minimum 3 years of experience in a fully digital marketing department.
• Proven experience with Zoho CRM, Campaigns, and Woocommerce platform.
• Experience with tools like Funnelkit, Zapier, Make, or similar for advanced integrations.
• Ability to create effective landing pages using Elementor (WordPress).
• Skill in designing, implementing, and optimizing multi-touch marketing automation strategies.
• Experience analyzing KPIs and campaign performance.
• Motivation and talent: desire to excel in commercial roles and love for outdoor activities and running.
• Effective communication skills: clear and persuasive message delivery.
• Strong relational skills: negotiation, objection handling, and leadership propensity.
• Proactivity and flexibility: proactive, adaptable, with charisma.

What We Offer:

• Permanent contract with competitive compensation.
• Remote work possibility with periodic team meetings.
• Results-oriented work environment aligned with our company philosophy.
• Support from a team of professionals and access to top market training, offering a dynamic and rapidly growing company experience.
• Early access to all courses and training from Italy's largest running and movement school.