Marketing And Communication Manager (M/F)

Buscojobs; Emilia-Romagna; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading pharmaceutical company in Milan is looking for a Marketing and Communication Manager to lead product strategies and enhance customer experience. Candidates should have at least 6 years of experience in marketing, with a strong focus on digital promotion and customer engagement. The role requires excellent communication skills and familiarity with marketing automation tools. This is a permanent, full-time position offering opportunities for professional growth.

Competenze

• Minimum 6 years of marketing experience in international companies or agencies.
• Proven experience in managing lead generation campaigns and digital promotion.
• Fluent in English and Italian.

Mansioni

• Lead the development and execution of marketing product strategies.
• Analyze market environment and competitive landscape.
• Collaborate with cross-functional teams to design customer-centric solutions.

Conoscenze

Customer Experience (CX)

Omnichannel engagement

Creative Thinking

Analytical mindset

Excellent communication skills

Project management

Formazione

Degree in Marketing, Economics or Business Management

Strumenti

Salesforce Marketing Cloud

Microsoft Office

Descrizione del lavoro

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

Marketing and Communication Manager (m / f)

Bayer S.p.A. is looking for a dynamic and strategic Marketing and Communication Manager to join our Pharmaceutical Marketing Team.

The successful candidate will have a strong background in Customer Experience (CX) and Omnichannel engagement and will initially focus on the Women Health Therapeutic Area.

He / she will integrate strong marketing skills with a deep understanding of customer interaction with the brand, ensuring that every touchpoint contributes to a positive and consistent experience offline and online.

YOUR TASKS AND RESPONSIBILITIES :

• Lead the development and execution of marketing product strategies and create the brand plan, integrating CX and omnichannel principles
• Analyze the market environment, competitive landscape and insights
• Collaborate cross-functionally with Medical, Sales, Market Access, Analytics and all other teams to design and implement customer-centric solutions
• Translate customer insights into actionable product features and engagement strategies
• Define and monitor KPIs to measure the impact of online and offline initiatives
• Drive the creation of customer personas and journey maps to inform product development and communication strategies
• Build omnichannel campaigns for specific targets, leveraging marketing automation tools (e.g. Salesforce Marketing Cloud - SFMC)
• Champion a test-and-learn culture through pilots and experimentation across channels
• Support the transformation from reactive to value-driven CX by embedding customer feedback loops and continuous improvement mechanisms
• Contribute to the evolution of experiential events
• Control budget spending and ensure effective management
• Develop and manage projects to implement tactics aligned with the product activation phase
• Be an active contributor in global brand meetings and in local marketing teams
• Carry out all the above tasks and activities in accordance with local laws, company procedures and the Farmindustria Code of Ethics
• Be responsible for defining and balancing all channels (digital and non-digital) to be used in campaigns
• Be a subject matter expert to promote marketing skills within the organization and an active contributor to the Marketing Chapter team
• Identify and manage relationships with agencies and vendors ensuring compliance with Bayer standards
• Be responsible for scouting new trends in marketing plans and sharing them with the Marketing Chapter
• Be innovative, stay up to date with market developments, and monitor competitor activities

WHO YOU ARE :

Degree in Marketing, Economics or Business Management

At least 6 years of marketing experience gained in international companies or in marketing and communication agencies

Proven experience in managing lead generation campaigns, relationship marketing, remote detailing, digital promotion, online promotion and event management

Understanding of forecasting activities and fundamental financial principles

Creative Thinking and problem-solving attitude

Excellent communication and storytelling skills to engage internal and external stakeholders

Experience with agile methodologies and cross-functional team collaboration

Analytical mindset with the ability to interpret complex data and translate it into strategic actions

Strong organizational skills with the ability to prioritize and adapt to meet deadlines

Proven VACC leader : Visionary, Architect, Catalyst and Coach

Entrepreneurial mindset and results-oriented approach

Digital skills with excellent knowledge of the Microsoft Office suite, generative AI tools, and marketing automation platforms

Residence or domicile in Lombardia is preferred

Fluent knowledge of English (written and spoken) and Italian mother tongue

Location : Milan

Type of contract : Permanent

Application Period : 18.07.2025 - 31.07.2025Reference Code : 849743 Division : Pharmaceuticals Location : Italy : Lombardia : Milan Functional Area : Marketing Position Grade : VS 1.2 - A1 Employment Type : Regular Work Time : Full Time Contact Us Address E-MailViale Certosa 130, 20156 Milano

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