Marketing and Communication Manager (m/f)

Bayer CropScience; Cusano Milanino; In loco; EUR 40.000 - 70.000; Tempo pieno

Descrizione del lavoro

Bayer CropScience cerca un Marketing and Communication Manager per unirsi al team Marketing Farmaceutico a Milano. Il candidato ideale avrà una solida esperienza nella gestione delle campagne di marketing omnichannel e un background in Customer Experience. Sarà responsabile dello sviluppo di strategie di marketing e collaborerà con diversi team per garantire un'interazione positiva con i clienti. Si richiede laurea in Marketing o Economia e almeno 6 anni di esperienza nel settore. È preferita la residenza in Lombardia.

Competenze

• Almeno 6 anni di esperienza nel marketing in aziende internazionali o agenzie.
• Capacità di gestire campagne di lead generation.
• Eccellenti abilità comunicative e di storytelling.

Mansioni

• Guidare lo sviluppo e l'esecuzione di strategie di marketing.
• Collaborare con team interdisciplinari per soluzioni centrate sul cliente.
• Controllare le spese del budget e garantire una gestione efficace.

Conoscenze

Marketing strategico

Analisi di mercato

Comunicazione efficace

Pensiero critico

Gestione del budget

Formazione

Laurea in Marketing, Economia o gestione aziendale

Strumenti

Salesforce Marketing Cloud

Microsoft Office

Descrizione del lavoro

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.
Marketing and Communication Manager (m/f)
Bayer S.p.A. is looking for a dynamic and strategic Marketing and Communication Manager to join our Pharmaceutical Marketing Team.
The successful candidate will have a strong background in Customer Experience (CX) and Omnichannel engagement and will initially focus on the Women Health Therapeutic Area.
He/she will integrate strong marketing skills with a deep understanding of customer interaction with the brand, ensuring that every touchpoint contributes to a positive and consistent experience offline and online.
YOUR TASKS AND RESPONSIBILITIES:
* Lead the development and execution of marketing product strategies and create the brand plan, integrating CX and omnichannel principles
* Analyze the market environment, competitive landscape and insights
* Collaborate cross-functionally with Medical, Sales, Market Access, Analytics and all other teams to design and implement customer-centric solutions
* Translate customer insights into actionable product features and engagement strategies
* Define and monitor KPIs to measure the impact of online and offline initiatives
* Drive the creation of customer personas and journey maps to inform product development and communication strategies
* Build omnichannel campaigns for specific targets, leveraging marketing automation tools (e.g. Salesforce Marketing Cloud - SFMC)
* Champion a test-and-learn culture through pilots and experimentation across channels
* Support the transformation from reactive to value-driven CX by embedding customer feedback loops and continuous improvement mechanisms
* Contribute to the evolution of experiential events
* Control budget spending and ensure effective management
* Develop and manage projects to implement tactics aligned with the product activation phase
* Be an active contributor in global brand meetings and in local marketing teams
* Carry out all the above tasks and activities in accordance with local laws, company procedures and the Farmindustria Code of Ethics
* Be responsible for defining and balancing all channels (digital and non-digital) to be used in campaigns
* Be a subject matter expert to promote marketing skills within the organization and an active contributor to the Marketing Chapter team
* Identify and manage relationships with agencies and vendors ensuring compliance with Bayer standards
* Be responsible for scouting new trends in marketing plans and sharing them with the Marketing Chapter
* Be innovative, stay up to date with market developments, and monitor competitor activities
WHO YOU ARE:
* Degree in Marketing, Economics or Business Management
* At least 6 years of marketing experience gained in international companies or in marketing and communication agencies
* Proven experience in managing lead generation campaigns, relationship marketing, remote detailing, digital promotion, online promotion and event management
* Understanding of forecasting activities and fundamental financial principles
* Creative Thinking and problem-solving attitude
* Excellent communication and storytelling skills to engage internal and external stakeholders
* Experience with agile methodologies and cross-functional team collaboration
* Analytical mindset with the ability to interpret complex data and translate it into strategic actions
* Strong organizational skills with the ability to prioritize and adapt to meet deadlines
* Proven VACC leader: Visionary, Architect, Catalyst and Coach
* Entrepreneurial mindset and results-oriented approach
* Digital skills with excellent knowledge of the Microsoft Office suite, generative AI tools, and marketing automation platforms
* Residence or domicile in Lombardia is preferred
* Fluent knowledge of English (written and spoken) and Italian mother tongue
Location: Milan
Type of contract: Permanent
Application Period:18.07.2025 - 31.07.2025Reference Code:849743 Division:Pharmaceuticals Location:Italy : Lombardia : Milan Functional Area:Marketing Position Grade:VS 1.2 - A1 Employment Type:Regular Work Time:Full Time Contact Us Address E-MailViale Certosa 130, 20156 Milano
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