Job Description
Join our Marketing Analytics team and help build smarter marketing decisions through the power of data. We’re looking for a curious, analytical problem solver who thrives on uncovering insights from diverse datasets, optimizing campaigns, and driving measurable value.
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Key Responsibilities
- Aggregate, clean, and unify marketing data from various sources like CRM, web analytics, and social media using Databricks.
- Develop dashboards and reports with data visualization tools to present sophisticated insights clearly.
- Performance Analysis: Apply data integration tools to process large volumes and a wide variety of marketing performance data. Conduct in-depth analysis to identify key drivers of success and opportunities for optimization with accuracy and visibility.
- Collaboration: Partner with marketing analysts, data engineers, and product managers to translate business objectives into analytical projects.
- Data Quality Assurance: Supervise data pipelines for integrity and troubleshoot data discrepancies, ensuring high standards of accuracy and reliability in all marketing analytics outputs.
- Documentation: Maintain detailed documentation of data sources, analytical processes, and reporting logic to ensure transparency, repeatability, and knowledge sharing within the team.
Required Qualifications
- Bachelor’s or Master’s degree in Data Science, Statistics, Computer Science, Marketing Analytics, or a related quantitative field. Equivalent experience is acceptable.
- Minimum 1-2 years of hands-on experience in a marketing analytics, data analyst, or business intelligence role with a consistent track record of impactful analysis.
- Proficiency in Databricks for data engineering, sophisticated analytics, and collaborative notebook development.
- Strong SQL skills for query development and data manipulation across large datasets.
- Experience with visualization tools (e.g., Power BI, Tableau, Databricks dashboards) to communicate insights successfully.
- Familiarity with at least one programming language such as Python, R, or Scala for data analysis and model development within Databricks.
- Some knowledge of digital marketing channels, metrics, and technologies including paid search, display advertising, email, social, SEO, and web analytics platforms.
- Excellent written and verbal communication skills with the ability to translate technical findings for non-technical audiences.
- Strong project management abilities, attention to detail, and a dedicated approach to solving business challenges.