Marketing Analyst (Bangkok Based, relocation provided)

Agoda; Palermo; In loco; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

An established industry player in online travel booking seeks a data-driven individual to join their Performance Marketing Team. In this dynamic role, you will experiment with various marketing strategies across search engines and social media platforms, leveraging cutting-edge technology to optimize campaigns. You'll analyze vast amounts of data to develop models that enhance marketing effectiveness, all while collaborating with a diverse team of experts. This position offers a unique opportunity to grow your skills in a supportive environment that values innovation and creativity, making a significant impact on the travel experience for customers worldwide.

Competenze

• Bachelor’s Degree in computer science, mathematics, engineering, or statistics required.
• Fluency in English and strong analytical skills are essential.

Mansioni

• Experiment with text ads and optimize campaigns across multiple platforms.
• Analyze data from experiments and develop optimization models.

Conoscenze

Data Analysis

Numerical Reasoning

Analytical Skills

Communication Skills

Intellectual Curiosity

Formazione

Bachelor's Degree in a Quantitative Subject

Strumenti

Python

SQL

Excel

Tableau

SAS

R

SPSS

VBA

Descrizione del lavoro

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.

We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Get to Know our Team:

The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

In this Role, you’ll get to:

1. Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
2. Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
3. Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.

What you’ll Need to Succeed:

1. Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, statistics or science).
2. Ability to communicate fluently in English.
3. Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL, Tableau.
4. Good numerical reasoning skills.
5. Proficiency in Excel.
6. Intellectual curiosity and analytical skills.

It’s Great if you Have:

1. Experience in digital marketing.
2. Academic research experience.
3. Experience in R studio, data modeling, hypothesis testing is a plus.

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.