Market Intelligence Manager

LECTRA Gruppe; Pavia; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading technology firm located in Milan, Italy, is seeking a Market Intelligence Manager to provide market analysis and support the EMEA management team. The role requires strong communication and analytical skills, along with over 5 years of experience in marketing intelligence or similar fields. Candidates should have a Bachelor's degree in Marketing or Business and proficiency in tools like Microsoft Office and Salesforce. The position includes 30% travel to customer sites.

Competenze

• 5+ years of experience in marketing intelligence or related fields.
• Proficiency in market and data analysis.
• Excellent written and spoken English skills.

Mansioni

• Set up macro economic indicators and monitor trends.
• Provide business impact analysis monthly.
• Conduct market and competitive analysis.

Conoscenze

Market and data analysis

Project management

Communication skills

Analytical skills

Formazione

Bachelor's degree in Marketing/Business

Strumenti

Microsoft Office (Excel, PPT)

Salesforce

Descrizione del lavoro

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We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries, powered by Industry 4.0 and supported by Lectra. Software, equipment, data and services… At Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry 4.0 revolution with boldness and passion by providing best-in-class technologies. But it doesn’t stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we’re always on the lookout for new tech-enthusiasts to join the team! With more than 50 years of experience and a presence in over 100 countries around the world, we are 3000 employees united by passion and driven by innovation. A unique journey awaits you at Lectra, are you ready to craft the future of technology together?

POSITION SUMMARY

The key mission of the Market Intelligence Manager is to provide market, industry, competition and account intelligence supporting EMEA management team. The valuable analysis and data provided ensure effective planning and execution expediting the achievement of business goals. The role will require contact with customers and factories to conduct customer interviews and observations of the business processes.

DUTIES AND RESPONSIBILITIES

• Set up macro economy indicators, monitor trends, and provide company business impact analysis on a monthly basis.
• Track and collect macro economy news and analytical articles, sharing observations and analysis from Lectra's point of view with management.
• Follow up with government policy and association activity to identify opportunities for the company and provide suggestions and proposals.
• Market and Industry Intelligence

Align with corporate team to learn and share methodology and knowledge, analyze local market trends and demands, and link our offers for Industry 4.0 to address this challenge.

Understand the new market area and evaluate potential for growth of the business.

Monitor market and industry movements, activities, and analytical articles, sharing insights with management.

Align with corporate team to learn and share existing knowledge of worldwide competitors and supplement with local information.

Collect, process, and analyze local competitor intelligence using consistent format and methodology.

Monitor key competitors' communication, movements, and evaluate their capabilities, offerings, and financial circumstances to share with local management, including in-depth analysis and attack proposals.

Drive cross-functional departments to perform ongoing competitive analysis and benchmarking to identify key differentiators and strengthen our position.

Analyze customer install base by product mix, industry, and type of business to gain insight and provide direction for marketing campaign planning.

Work closely with Data Marketing to analyze database accuracy, recommend, and provide the right segmentation and targeting of the market to support strategic initiatives of the region.

Support sales and marketing teams with regular and ad-hoc business analysis, improvement, and data requests.

Support the Salesforce database update for account qualification.

EDUCATION AND / OR EXPERIENCE

Bachelor's degree or above in Marketing / Business, economics or statistics preferred.

Proficiency in market and data analysis (statistics, databases).

Excellent written and spoken English skills.

Excellent computer skills; proficient in advanced Microsoft Office including Excel and PPT, Salesforce.

At least 5 years of experience in marketing intelligence (and / or market research, strategic analysis, consumer research, competitive intelligence, business intelligence, data analysis, etc.).

Exposure to EMEA market in past experience is a plus.

Able to work independently, self-motivated, and proactive.

Excellent project management skills (well organized, excellent time management, and decision-making ability).

Excellent listening, verbal, and written communication skills.

Excellent analytical and problem-solving skills.

Ability to handle pressure in a challenging work environment.

Good interpersonal skills and cross-functional skills; team player.

TRAVEL

The position is based in Milan.

There will be 30% travel to customer sites / Lectra offices.

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