Manager Trade Marketing (location: Milan -IT or Madrid-ES or Paris- FR)

TN Italy; Assago; In loco; EUR 45.000 - 80.000; Tempo pieno

Descrizione del lavoro

An innovative company seeks a dynamic Manager Trade Marketing to lead trade marketing activities across Southern Europe. This role offers a unique opportunity to shape brand growth in multiple markets, requiring a strategic mindset and strong leadership skills. You will manage a talented team, collaborate with various departments, and ensure the successful execution of marketing plans. If you are passionate about trade marketing and thrive in a fast-paced environment, this is the perfect chance to make a significant impact in a global company.

Servizi

Competitive salary and benefits package

Dynamic and supportive work environment

Opportunities for professional growth

Competenze

• Proven experience in trade marketing or brand management within FMCG.
• Strong understanding of European markets and consumer behavior.

Mansioni

• Manage the Hub trade marketing team and budget.
• Define and lead execution of Hub trade marketing plans.
• Collaborate with Central Trade marketing team on Hub needs.

Conoscenze

Trade Marketing

Brand Management

Communication Skills

Negotiation Skills

Analytical Skills

Formazione

Bachelor's Degree in Marketing or Business

Descrizione del lavoro

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Manager Trade Marketing (location: Milan -IT or Madrid-ES or Paris- FR), Assago

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Client:

Goodyear

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

f255cf89033a

Job Views:

3

Posted:

01.05.2025

Expiry Date:

15.06.2025

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Job Description:

Goodyear. More Driven.

We are looking for a dynamic and experienced Manager Trade Marketing to join our team and lead the trade marketing activities in the Southern Europe region. This role offers an exciting opportunity to contribute to the growth and development of our brand across multiple markets. If you are passionate about trade marketing and ready to take on a key role in a fast-paced environment, we would love to hear from you.

Location: Italy, Spain or France

Key Responsibilities:

• Manage the Hub trade marketing team.
• Hire, evaluate, guide, and coach the area trade marketing specialists team.
• Build and manage the Hub Trade marketing budget.
• Manage allocation in alignment with Hub Sales leader based on Hub brand, market, and customer audit conclusions.
• Make trade-off decisions based on short-term mitigation needs in alignment with Hub Sales leader.
• Define and lead the execution of Hub trade marketing plans.
• Consolidate Hub Customer requirements in terms of sell-out, sell-in promotions, and customer engagement needs.
• Ensure the creation of synergies and sharing of best practices within the hub.
• Input to Cross Hubs TM leader on asset needs prior to AOP definition.
• Track the implementation of trade marketing plans within hub sales areas and ensure post-mortem learnings.
• Ensure proper localization and deployment of sales activation calendar with sales enablement team.
• Support Hub Brand BtoC activation plans execution.
• Coordinate brand content translations with the hub TM team.
• Provide Hub insights to the central team for specific local needs.

Main Interactions:

• Work daily with Hub Sales Leader on trade marketing plan implementation, performance tracking, and trade-off decisions.
• Collaborate with Central Trade marketing team to input on specific Hub needs.
• Coordinate with Central Brand leaders on brand content and activation localization.
• Work with Brand performance managers on market audit learnings and target proposals.
• Coordinate with sales enablement team on sales activation calendar localization and implementation.
• Collaborate with Hub revenue management team on performance, mitigation activities, and budget needs.

Minimum Requirements:

• Proven experience in trade marketing, brand management, or similar within FMCG or retail industry.
• Strong understanding of the European markets and consumer behavior.
• Excellent communication and negotiation skills.
• Ability to work cross-functionally with sales, marketing, and product teams.
• Analytical mindset with the ability to assess market data and develop strategies.
• Fluent in English; additional languages (e.g., German, French, Nordic) are a plus.
• Ability to travel within the region as required.

What We Offer:

• Competitive salary and benefits package.
• A dynamic and supportive work environment.
• Opportunities for professional growth within a global company.

Goodyear is one of the world's largest tire companies, employing about 68,000 people with manufacturing facilities in 20 countries. Its Innovation Centers in Akron, Ohio, and Luxembourg develop state-of-the-art products setting industry standards. For more information, visit our website.