Luxury Living Group - Digital & Marketing Director

Poltrona Frau Spa; San Giuseppe di Cairo; In loco; EUR 60.000 - 100.000; Tempo pieno

Descrizione del lavoro

A leading company in luxury furniture is seeking a Digital & Marketing Director to oversee its digital and marketing strategies. This pivotal senior leadership role involves developing strategic marketing initiatives and ensuring brand growth, leveraging both digital and traditional channels. The successful candidate will possess strong analytical skills, a leadership background, and experience with digital marketing tools, shaping the company's marketing landscape.

Competenze

• 5-10 years of experience in digital marketing roles.
• Ability to manage multiple projects and deadlines.
• Mandatory English language proficiency.

Mansioni

• Develop and implement comprehensive digital marketing strategies.
• Manage and mentor marketing teams for effective execution.
• Analyze data to improve user experience and drive decisions.

Conoscenze

Digital Marketing Tools

Creative Thinking

Leadership

Analytical Skills

Communication

Adaptability

Formazione

Degree in Marketing, Digital Media, Communications

Certifications (Google Analytics, Facebook Blueprint, HubSpot Inbound Marketing)

Strumenti

Google Analytics

Google Ads

Facebook Ads

CRM (Microsoft Dynamics)

Descrizione del lavoro

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Luxury Living Group - Digital & Marketing Director, IT - Italy

Client:

Location:

Job Category: Other

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EU work permit required: Yes

Job Reference:

935a1ebcc67c

Job Views:

8

Posted:

18.06.2025

Expiry Date:

02.08.2025

Job Description:

The Digital & Marketing Director is a senior leadership role responsible for overseeing and executing a company's digital and marketing strategies. This role involves integrating traditional marketing methods with innovative digital techniques to drive brand growth, customer engagement, and revenue. Key responsibilities include:

• Strategic Planning: Developing and implementing comprehensive digital marketing strategies aligned with business goals.
• Campaign Management: Leading marketing campaigns across digital platforms (social media, email, search engines) and traditional channels.
• Brand Development: Ensuring consistent and impactful branding across all digital touchpoints.
• Customer Insights: Analyzing data to gain insights, inform decisions, and improve user experience.
• Team Leadership: Managing and mentoring marketing and digital teams, collaborating with other departments, ensuring timely and budget-compliant execution.
• Digital Transformation: Identifying new technologies and platforms to maintain competitiveness.
• Analytics & Reporting: Tracking performance, measuring ROI, and optimizing results.
• SEO & Content Strategy: Overseeing SEO and content marketing to increase organic traffic and engagement.
• Paid Media Management: Managing PPC, display ads, and social media advertising campaigns.
• Tools & Platforms: Proficient in Google Analytics, Google Ads, Facebook Ads, etc.
• Partnerships & Collaboration: Working with external partners and agencies to amplify marketing efforts.

Skills & Qualifications:

• Proficiency in digital marketing tools (SEO, SEM, email marketing, CMS, analytics).
• Creative thinking and innovative ideas.
• Leadership experience in marketing teams.
• Strong analytical skills to interpret data and adjust strategies.
• Excellent communication skills.
• Adaptability to latest trends and technologies.

Educational Background:

• Degree in Marketing, Digital Media, Communications, or related field (5-10 years).
• Certifications (Google Analytics, Facebook Blueprint, HubSpot Inbound Marketing) are advantageous.
• Experience with CRM (Microsoft Dynamics) and marketing automation tools.
• Ability to manage multiple projects and deadlines.
• Knowledge of presentation tools (PowerPoint, Keynote).
• English language proficiency is mandatory.

The role is pivotal in shaping brand identity and ensuring effective, forward-thinking marketing. Place of work: Forlì.