Luxury Lifestyle Marketing Strategist

beBeeMarketing; Firenze; In loco; EUR 50.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading luxury lifestyle company in Florence is seeking a Marketing Director to drive innovative marketing strategies across multiple channels. The ideal candidate will have extensive experience in marketing management, particularly within the hospitality sector, and possess strong leadership, analytical, and communication skills. This position offers a dynamic work environment immersed in a multicultural context, emphasizing collaborative branding and marketing efforts.

Servizi

Dynamic work environment

International and multicultural team

Competenze

• At least 5 years' experience in marketing, with 3 in management.
• Fluent in English and good Italian required.
• Experience in hospitality and lifestyle sector mandatory.

Mansioni

• Lead marketing strategies and campaigns across multiple channels.
• Monitor and analyze marketing campaign performance.
• Manage marketing budgets and team objectives.

Conoscenze

Leadership

Strategic Thinking

Analytical Skills

Communication

Problem-Solving

Formazione

Bachelor's or Master's degree in marketing

Strumenti

Web Analytics

CMS software

Google Adwords

Descrizione del lavoro

Borgo Lifestyle Group is a dynamic and rapidly growing enterprise with a strong international presence in the luxury lifestyle industry.

Based in Florence, we are a collection of luxury lifestyle companies including a 5-star boutique hotel, Michelin star restaurants, a custom yacht, construction company, and luxury skincare line.

We are seeking a creative and strategic Marketing Director who is passionate about lifestyle, fashion, and luxury. This individual will be responsible for leading multi-channel marketing programs and developing innovative marketing strategies and initiatives.

Main responsibilities :

• Develop and implement all marketing plans in collaboration with senior management.
• Create a strong brand message and identity across all channels (events, newsletter, web pages, and social media).
• Ensure the implementation of effective marketing strategies.
• Responsible for building and delivering marketing campaigns, ensuring key messages are consistently delivered.
• Analyse performances of marketing campaigns.
• Manage annual budget for the department.
• Set and monitor team's objectives, priorities, and goals.
• Actively participate in the recruitment and training activities of the marketing department.
• Conduct strategic marketing analysis and reporting.
• Develop and implement marketing plans and strategies, product concepts, and promotional programmes to drive interest and sales.
• Manage PR activities, brief press and PR team about new products and ensure positive feedback.
• Oversee social media planning and execution.
• Collaborate with managers across all departments to create innovative marketing and branding strategies.
• Monitor, review, and report on all marketing activities and results.
• Manage relationships and collaborations with agencies and external partners.
• Attend meetings, marketing events, and conferences.
• Identify new business opportunities and new product introduction.
• Develop promotions with advertising team.
• Analyse market trends and competitors.

Candidate profile :

• Bachelor's or Master's degree in marketing or relevant field.
• At least 5 years' work experience in the marketing field with at least 3 years in a management role.
• Previous experience in hospitality and lifestyle sector is mandatory.
• Fluent level of both spoken and written English is required; good level of both spoken and written Italian is requested. Any additional language spoken is a plus.
• Experience and proof of running successful marketing campaigns.
• Exceptional managerial and leadership skills.
• Strategic and analytical thinking, and problem-solving abilities.
• Superior interpersonal, time management, and organisational skills.
• Excellent communication and presentation skills.
• Deep knowledge of Web Analytics, CMS software, social media, and Google Adwords.
• Comprehensive knowledge of business and brand management.

What we offer :

A dynamic work environment.

Work in an international and multicultural context.

Key details include :

Full-time contract, open-ended

Location : Florence city centre, Italy