Lifecycle Marketing CRM Manager

Bookmap; Pisa; Remoto; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

An innovative tech company based in Italy is looking for a Lifecycle Marketing CRM Manager to enhance customer communications and increase engagement through tailored marketing strategies. The role involves executing email campaigns, analyzing customer behavior, and developing segmentation strategies to improve customer relationships. The ideal candidate will have strong analytical skills and experience in lifecycle marketing, with a focus on driving customer retention and growth.

Servizi

100% remote work

Paid annual & sick leave

Compensation for new equipment

Training sponsorship

Great international team

Competenze

• 3 years managing email and in-app / push strategies.
• Strong understanding of customer behavior and segmentation.
• Proven track record of driving customer engagement and retention.

Mansioni

• Develop and execute lifecycle marketing strategies.
• Create and manage customer segmentation strategies.
• Develop and execute email marketing campaigns.

Conoscenze

Email marketing strategies

Customer segmentation

Data analysis

A/B testing

Communication skills

Descrizione del lavoro

The Lifecycle Marketing CRM Manager is a key position for managing existing customer communications based on their relationship / status, primarily in the email, mobile and in-platform channels. The ideal candidate will bring strategic, organizational, and technical skills to the role, as well as a passion for delivering best-in-class onboarding, upsell, cross-sell or retention communications to the customer database. Build personalized campaigns, leveraging data and user research to improve the user experience. This role encompasses a diverse range of areas, including lifecycle marketing strategy, customer enablement, engagement and retention campaigns, growth marketing, customer advocacy, and data-driven insights.

Responsibilities

• Develop and execute lifecycle marketing strategies that increase customer engagement, customer satisfaction, and retention.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey, ensuring that each segment receives tailored and relevant communication and offerings.
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Develop and execute SMS and in-platform notification campaigns to engage customers on the Bookmap platform.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to better align the marketing strategy.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Create and continuously optimize email marketing programs that leverage customer behavior data to drive revenue growth or prevent churn.
• Map Bookmap’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, including onboarding, expansion, and retention.
• Build strategic roadmaps to achieve company goals, providing recommendations for optimizations as well as deploying new strategies for the email marketing program.
• Manage lifecycle campaigns from concept to production to analysis, including creative development, email development and QA, and deployment as well as reporting.
• Identify and pursue upsell and cross-sell opportunities.
• Create targeted marketing campaigns aimed at increasing customer lifetime value.
• Build strong relationships with key customer stakeholders to drive advocacy and referrals.
• Define customer lifecycle reporting and create dashboards to analyze tests, monitor performance against goals, and effectiveness.
• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.

Qualifications

• 3 years managing email and in-app / push strategies and execution including: lifecycle marketing creative / messaging strategy, audience segmentation, automated flows (welcome series, cart abandon, post-purchase reminders, etc.).
• Personalization and data analytics and reporting.
• Strong understanding of customer behavior and segmentation.
• Excellent communication and collaboration skills.
• Strong analytical skills and ability to use data to inform decisions.
• Experience with A / B testing and experimentation.
• Experience driving up-sell and cross-sell programs from conception through implementation.
• Ideal experience in a brand direct-to-consumer or subscription business.
• Excellent written and verbal communication with strong attention to detail.
• Proven track record of driving customer engagement, retention, and growth through effective marketing initiatives.

What we offer

100% remote work, Paid annual & sick leave, Compensation of new equipment and software, Sponsorship of training, A great international team and friendly environment