Key Account Manager – Off Trade

Jobtailor; Milano; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

Bacardi Italy is seeking a senior Key Account Manager to drive revenue growth across the Italian market, building strategic relationships with key customers and influencing brand positioning.

You will deliver revenue targets, implement the commercial plan, and execute joint business plans while leveraging category management and sales effectiveness tools. Extensive travel required; fluency in Italian is mandatory; English a plus.

Competenze

• A bachelor's degree; Master preferred.
• Experience managing Key Account/Customers in a leading FMCG company at national level.
• People management experience, including proven coaching and leadership abilities.
• Strong track record of delivery with Customers.
• Strong negotiation skills.
• Firsthand field sales experience.
• Working knowledge of sales effectiveness tools, processes, and category management.
• Demonstrable track record of performance in Commercial.
• Proficiency in Italian is a must, written and oral.
• Experience in the Spirits Industry and/or Beverages is preferred.
• Fluency in English is a plus.
• Extensive travel availability.

Mansioni

• Create value by driving revenue and developing strategic relationships with key customers in Italy.
• Deliver revenue targets determined by the Country financial plan.
• Develop and maintain strategic relationships with Key Customers and influence Bacardi brand positioning in Italy.
• Implement the Commercial plan against customer and purchaser programs in the Country Integrated Activity Plan.
• Activate Bacardi brands at the point of purchase using Picture of Success.
• Drive market share performance in the assigned territory and across the Italian market.
• Develop and execute strategies to maximize Bacardi performance with Key Customers.
• Interact extensively with Key Customers and travel extensively to maintain stakeholder connections.
• Deliver revenue, margin, overhead, profitability, ROI, and value-share targets.
• Execute Joint Business Plans, price-pack architecture, annual price increases, and promotional ROI strategy.
• Input into country channel, portfolio, and Integrated Activity Plan strategy.
• Build long-term Key Customer relationships and provide demand forecasts to Supply Chain.
• Drive pay-for-performance with Customers.
• Implement Commercial best practices and apply category and shopper insights.
• Advise Customers to drive mutual growth.
• Identify, develop, and improve new ideas, techniques, procedures, services, or products.

Conoscenze

Key Account Management

Revenue Growth Strategy

Negotiation Skills

People Management

Fluency in Italian

Formazione

Bachelor's degree

Master's Degree Preferred

Strumenti

Sales Effectiveness Tools

Category Management

Demand Forecasting

Joint Business Planning

Descrizione del lavoro

• Create value by driving revenue and developing strategic relationships with key customers in Italy
• Deliver revenue targets determined by the Country financial plan
• Develop and maintain strategic relationships with Key Customers and influence Bacardi brand positioning in Italy
• Implement the Commercial plan against customer and purchaser programs in the Country Integrated Activity Plan
• Activate Bacardi brands at the point of purchase using Picture of Success
• Drive market share performance in the assigned territory and across the Italian market
• Develop and execute strategies to maximize Bacardi performance with Key Customers
• Interact extensively with Key Customers and travel extensively to maintain stakeholder connections
• Deliver revenue, margin, overhead, profitability, ROI, and value-share targets
• Execute Joint Business Plans, price-pack architecture, annual price increases, and promotional ROI strategy
• Input into country channel, portfolio, and Integrated Activity Plan strategy
• Build long-term Key Customer relationships and provide demand forecasts to Supply Chain
• Drive pay-for-performance with Customers
• Implement Commercial best practices and apply category and shopper insights
• Advise Customers to drive mutual growth
• Identify, develop, and improve new ideas, techniques, procedures, services, or products

Requirements

• A bachelor's degree; Master preferred
• Experience managing Key Account/Customers in a leading FMCG company at national level
• People management experience, including proven coaching and leadership abilities
• Strong track record of delivery with Customers
• Strong negotiation skills
• Firsthand field sales experience
• Working knowledge of sales effectiveness tools, processes, and category management
• Demonstrable track record of performance in Commercial
• Proficiency in Italian is a must, written and oral
• Experience in the Spirits Industry and/or Beverages is preferred
• Experience in additional functions beyond those listed is preferred
• Fluency in English is a plus
• Extensive travel availability

Core Competencies

Demonstrates expertise in driving revenue growth and developing strategic relationships with key customers in the FMCG sector, particularly within the Spirits and Beverages industries. Proficient in executing commercial strategies, managing key accounts, and delivering on financial targets while leveraging strong negotiation and leadership skills.

Highest-signal resume keywords

• Key Account Management
• Revenue Growth Strategy
• Negotiation Skills
• People Management
• Fluency in Italian

Hard Skills

• Revenue Target Delivery
• Joint Business Planning
• Sales Effectiveness Tools
• Category Management
• Demand Forecasting

Soft Skills

• Coaching Abilities
• Relationship Building
• Influencing Skills

Certifications & Qualifications

• Bachelor's Degree
• Master's Degree Preferred

Industry Keywords

• FMCG
• Spirits Industry
• Beverages
• Commercial Best Practices
• Market Share Performance