KERING EYEWEAR PR & Influencer Marketing Manager Maui Jim

KERING EYEWEAR S.P.A.; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading luxury eyewear brand is seeking a PR & Influencer Marketing Manager in Milan. The successful candidate will manage PR activities and influencer strategies, ensuring brand alignment and community engagement. This role requires at least 5 years of experience in PR and influencer marketing, fluency in English and Italian, and excellent organizational skills. Join a dynamic team within a global luxury group committed to talent development.

Competenze

• At least 5 years of PR and influencer marketing experience.
• Fluent in English and Italian; additional languages are a plus.
• Strong team player with excellent relationship-building skills.

Mansioni

• Manage PR activities for the Maui Jim brand.
• Define and implement influencer marketing strategies.
• Coordinate activities with influencer marketing agencies.

Conoscenze

PR and influencer marketing experience

Community creation

Fluent in English and Italian

Excel expertise

KOL management

Strong organizational skills

Formazione

Degree in Marketing or Communication

Strumenti

Excel

Power Point

Descrizione del lavoro

Description

Your opportunity

We are currently seeking a PR & Influencer Marketing Manager Maui Jim who will report to Senior PR Manager as part of our dynamic PR team in Milan.

• Manage and coordinate PR activities for the Maui Jim brand
• Define and implement influencer marketing strategies in line with brand positioning, selecting profiles consistent with the brand’s values and monitoring the impact of collaborations in terms of awareness and engagement
• Manage the relationship with talent agencies, managers and KOLs and ensure the development of the brand's Friend of the House community
• Coordinate and supervise the activities of the influencer marketing agency, with particular focus on planning, analyzing results and optimizing them
• Develop PR strategies consistent with the brand's values and positioning, identifying ad-hoc activities for different markets (e.g. social campaigns, dedicated events, collaborations with outdoor communities, etc.), promoting innovative ideas aligned with emerging trends
• Strengthen the presence and relevance of the brand in the main media channels - both print and digital - with a focus on lifestyle, sport, wellness, travel and tourism
• Ensure that the product image is always represented in a manner consistent with the authentic, premium and performance DNA of the brand
• Working closely with the Marketing, Communications, Social, Content, Retail Design and E-commerce teams to ensure strategic alignment between all activities and integrated brand communication
• Work with PR agencies to support the brand
• Collaborate with the team for the development of all brand PR assets (press releases, pack shots, cookbooks)
• Collaborate in the organization of Press Days
• Constantly share PR plans and results encouraging a continuous exchange of best practices
• Define and monitor the PR budget for the Brand, ensuring a strategic use of resources

Who you are

Degree in Marketing or Communication

At least 5 years of PR and influencer marketing experience, with proven results in community creation

An English and Italian fluent speaker, additional language is a plus

With advanced expertise in Excel and Power Point, FGPS, DMR

Mandatory Proficiency in talents / KOLs managagement

Extremely organized and details oriented with strong focus on results and respect of deadlines

A strong team player, able to coordinate different stakeholder and build strong relationship

Entrepreneurship autonomy and problem solving skills

Why work with us

This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Job Type

Regular

Start Date

2025-09-01

Schedule

Full time

Organization

KERING EYEWEAR S.P.A.