KERING EYEWEAR Media Manager

TN Italy; Milano; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

Join a dynamic team as a Media Manager, where your expertise in media planning and analytics will drive impactful campaigns for an outdoor and lifestyle brand. You'll develop comprehensive media strategies, collaborate with various stakeholders, and stay ahead of industry trends in a thriving global luxury group. This role offers a unique opportunity for professional growth and leadership development in a stimulating environment that values talent and creativity. If you're passionate about media and eager to make a significant impact, this is the perfect opportunity for you.

Competenze

• 5+ years of experience in media planning within a brand or agency.
• Strong analytical skills to interpret data and generate insights.

Mansioni

• Develop and execute ATL media plans aligned with brand goals.
• Collaborate with internal teams for cohesive campaign strategies.

Conoscenze

Media Planning

Data Analytics

Negotiation Skills

Communication Skills

Audience Insights

Project Management

Formazione

Degree in Marketing

Degree in Communication

Strumenti

Google Ads

Descrizione del lavoro

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We are seeking a Media Manager to join our team. The ideal candidate will develop and implement effective ATL media plans to achieve our outdoor & lifestyle brand communication objectives. This role requires a deep understanding of media channels, audience insights and data analytics to optimize media spending and maximize campaign performance.

How you will contribute

• Develop and execute comprehensive ATL media plans that align with brand goals and budget constraints
• Collaborate with the brand media agency to ensure strategic alignment and seamless execution of media campaigns
• Work closely with internal stakeholders, including media, eCommerce, content, and sales, to ensure cohesive campaign strategies and objectives
• Conduct market research and analyze audience data to inform media strategies
• Prepare media plan proposals and performance reports
• Negotiate with media vendors through the media agency to secure the best rates and placements
• Stay up-to-date with industry trends, new media platforms and emerging technologies to continually refine media strategies

Who you are

• Degree in Marketing or Communication
• +5 years of experience in media planning, preferably within a brand or agency setting
• English and Italian fluent speaker, additional language is a plus
• Excellent communication, negotiation and presentation skills and ability to work collaboratively with cross-functional teams
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Ability to meet tight deadlines and adapt to changing project requirements
• Knowledge of both digital and traditional media channels
• Google Ads and other relevant certifications are a plus

Why work with us

This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.