Karakter Brand Manager

Poltrona Frau Spa; Monza; In loco; EUR 50.000 - 85.000; Tempo pieno

Descrizione del lavoro

Poltrona Frau Spa, un leader nel settore del mobile di lusso, cerca un Karakter Brand Manager a Monza. Il candidato ideale avrà una solida esperienza nel marketing strategico, con abilità nella gestione della comunicazione e del ciclo di vita del prodotto. Offriamo un ambiente dinamico con opportunità di viaggi e smart working settimanale. Invia il tuo CV per un'opportunità entusiasmante nel settore del lusso.

Servizi

Smart Working: 1 giorno a settimana.

Opportunità di viaggio.

Competenze

• Almeno 5-10 anni di esperienza in un ruolo simile nel settore del lusso.
• Esperienza internazionale preferita nel settore design/lusso.

Mansioni

• Guidare strategie di marketing e comunicazione per un marchio di arredamento di lusso.
• Gestire il ciclo di vita del prodotto dalla concezione al lancio.

Conoscenze

Gestione del ciclo di vita del prodotto

Marketing strategico

Analisi di mercato

Comunicazione efficace

Competenze interpersonali

Formazione

Marketing, Comunicazione, Economia o campi correlati

Descrizione del lavoro

Social network you want to login/join with:

Karakter Brand Manager, Province of Monza and Brianza

Client:

Location:

Province of Monza and Brianza, Italy

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

4cd17ab684ba

Job Views:

4

Posted:

16.06.2025

Expiry Date:

31.07.2025

Job Description:

Responsibilities

The candidate will lead the marketing and communication strategies of a luxury furniture brand, with a strong background in strategic and operational marketing, especially in the high-end design or luxury sector.

Main activities

Reporting to the Cassina & Karakter Product Marketing Manager, the main activities include:

• Define and execute product strategies for the Brand collection, aligning with company goals and market trends;
• Manage the product lifecycle, from concept development to production, pricing, and launch;
• Analyze market data, monitor trends, and study competitors to optimize marketing strategies;
• Oversee production timelines, cost analysis, and supplier relationships to maintain quality standards and profitability;
• Monitor product performance and customer feedback, implementing improvements as needed;
• Coordinate digital marketing activities, including SEO, SEM, social media, and content marketing;
• Manage online and offline communication campaigns to increase brand awareness and attract target customers;
• Oversee the creation of promotional materials, catalogs, brochures, and high-quality visual content;
• Organize events, industry fairs, and collaborations with designers;
• Manage the marketing budget, ensuring maximum ROI for promotional activities;
• Develop and maintain relationships with media, strategic partners, and VIP clients.

Education & Work Experience Background

Marketing, Communication, Economics, or related fields; at least 5-10 years of experience in a similar role; previous experience in international environments within the Luxury/Design sector is a plus.

Technical and Soft Skills

• Proficiency in product lifecycle management;
• Proficiency in English; knowledge of a second language is a plus;
• Strategic mindset and ability to work in a dynamic and competitive environment;
• Strong results-oriented approach and analytical skills;
• Excellent communication and interpersonal skills.

Work Location: Meda (MB), with availability for business trips to Karakter HQ. Smart Working: 1 day per week as per Group Policy. Our company is an equal opportunity employer. Interested candidates can send their CV with authorization for EU 2016/679 (GDPR).