Karakter Brand Manager

Poltrona Frau Spa; Italia; In loco; EUR 60.000 - 85.000; Tempo pieno

Descrizione del lavoro

A leading luxury furniture brand seeks a Marketing Manager to lead its marketing and communication strategies. The ideal candidate will have extensive experience in strategic marketing, particularly within the high-end design sector, and will be responsible for overseeing product strategies, managing budgets, and enhancing brand visibility. This role offers a dynamic environment with opportunities for business trips and smart working.

Servizi

Smart Working: 1 day per week

Competenze

• 5-10 years of experience in a similar role.
• Previous experience in international environments within the Luxury/Design sector.

Mansioni

• Lead marketing and communication strategies for a luxury furniture brand.
• Define and execute product strategies for the Brand collection.
• Manage marketing budget and ensure maximum ROI.

Conoscenze

Strategic mindset

Analytical skills

Communication

Interpersonal skills

Proficiency in English

Formazione

Marketing

Communication

Economics

Strumenti

Product lifecycle management

Descrizione del lavoro

Responsibilities
The candidate will lead the marketing and communication strategies of a luxury furniture brand, having a strong background in strategic and operational marketing, with experience in the high-end design or luxury sector.

Main activities
Reporting to the Cassina & Karakter Product Marketing Manager, the main activities the person is in charge of are:

• Define and execute product strategies for the Brand collection, aligning with company goals and market trends;
• Manage the product lifecycle, from concept development to production, pricing, and launch;
• Analyze market data, monitor trends, and study competitors to optimize marketing strategies;
• Oversee production timelines, cost analysis, and supplier relationships to maintain quality standards and profitability;
• Monitor product performance and customer feedback, implementing improvements as needed;
• Coordinate digital marketing activities, including SEO, SEM, social media, and content marketing;
• Manage online and offline communication campaigns to increase brand awareness and attract target customers;
• Oversee the creation of promotional materials, catalogs, brochures, and high-quality visual content;
• Organize events, industry fairs, and collaborations with designers;
• Manage the marketing budget, ensuring maximum ROI for promotional activities;
• Develop and maintain relationships with media, strategic partners, and VIP clients.

Education & Work Experience

• Background Marketing, Communication, Economics, or related fields;
• At least 5-10 years of experience in a similar role;
• Previous experience in international environments within the Luxury/Design sector will be considered a plus.

Technical and Soft Skills

• Proficiency in product lifecycle management;
• Proficiency in English; knowledge of a second language is a plus;
• Strategic mindset and ability to work in a dynamic and competitive environment;
• Strong results-oriented approach and analytical skills;
• Excellent communication and interpersonal skills.

Work Location: Meda (MB), available to business trips to Karakter Hq
Smart Working: 1 day per week as per Group Policy

Our company is an equal opportunity employer.
Interested candidates can send their CV with authorization for EU 2016/679 (GDPR).