K-Way - Global Head of Digital Marketing

BasicNet; Torino; In loco; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Une entreprise de mode dynamique recherche un responsable du marketing numérique pour transformer la stratégie marketing numérique de K-Way. Basé à Turin, vous jouerez un rôle clé dans la création et la direction d'une équipe numérique dédiée. Ce rôle stratégique exige une expérience significative et un engagement passionné pour le développement des marques.

Competenze

• 10-15 ans d'expérience en marketing numérique dans des marques de sport, mode ou de consommation.
• Fluent in English; Italian and/or French is a strong advantage.
• Capacité à travailler dans une organisation agile et en pleine croissance.

Mansioni

• Diriger la transformation numérique du marketing de K-Way.
• Construire et diriger une nouvelle équipe dédiée à la marque.
• Travailler en collaboration avec les équipes internes et les partenaires externes.

Conoscenze

Leadership

Digital Marketing

Cross-Cultural Communication

Strategic Thinking

Entrepreneurial Mindset

Strumenti

CMS

CRM

Analytics

Social Media

Descrizione del lavoro

We are seeking a visionary and hands-on Head of Digital Marketing to lead K-Way’s digital marketing transformation across all brand and customer touchpoints. Highly preferably based in Turin, this leadership role involves frequent travel within Europe, especially to Milan and Paris, and close collaboration with internal teams and external partners. The role encompasses Digital Marketing (non-performance), social media, Digital Content, CRM and Consumer Service. The new figure, reporting directly to the Chief Marketing Office, will build and lead a 100% brand-dedicated new team of 5 and be instrumental in embedding a digital-first culture across the company.

Knowledge, Skills & Abilities Required

• 10–15 years of experience in digital marketing within sport, fashion, lifestyle, or premium consumer brands
• Proven success leading teams and delivering CRM, organic content, and digital brand engagement strategies
• Deep knowledge of digital platforms and tools (CMS, CRM, analytics, social media) - Fluent in English; Italian and/or French is a strong advantage
• Strong leadership, organizational, and cross-cultural communication skills
• Comfortable with frequent travel within Europe (especially between Turin, Milan, and Paris)
• Strategic thinker with operational discipline, attention to detail and strong result orientation
• Entrepreneurial mindset: ability to work in a small, agile and fast-growing organisation
• Professional commitment: Demonstrate passion and personal investment to develop our brands and products.
• Integrity, high ethical standards and strong team player