Junior Customer Insight & Performance Analyst

Publicis Groupe; Milano; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

Una prestigiosa società di consulenza, attiva nella trasformazione digitale, è alla ricerca di un ANALISTA CRM. Il candidato dovrà analizzare le performance delle campagne e maturare insight strategici, collaborando con team cross-funzionali. Richiesta esperienza di almeno 2 anni, competenze in analisi dei dati e visualizzazione. Offriamo un ambiente dinamico e opportunità di crescita professionale.

Competenze

• Minimo 2 anni di esperienza in un ruolo simile, idealmente in un ambiente di consulenza.
• Capacità di tradurre dati complessi in valore strategico e decisionale.
• Competenza nella qualità e affidabilità dei dati.

Mansioni

• Analizzare le prestazioni delle campagne CRM e digitali.
• Condurre analisi sulla base clienti per modelli di segmentazione.
• Produrre report chiari e impattanti per gli stakeholder.

Conoscenze

Analisi quantitativa

Proficienza in Excel

Data visualization

SQL

Python

Strumenti

Power BI

Tableau

Qlik

Descrizione del lavoro

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

Main Tasks and Responsibilities

• Analyze the performance of CRM and digital campaigns focusing on lead generation, conversion KPIs, and customer engagement, transforming data into actionable insights.
• Conduct analyses on the customer base to develop behavioral segmentation models, scoring systems, and key business indicators supporting strategic marketing and commercial decisions.
• Collect, organize, and validate data from internal and external sources, ensuring data quality and reliability throughout the analysis process.
• Produce clear and impactful reports and presentations tailored to business stakeholders, enabling data-driven decisions.

Hard Skills

• At least 2 years of experience in a similar role, ideally within a consulting firm or structured corporate environment.
• Strong analytical and quantitative skills, proficiency in Excel or similar tools, and foundational knowledge of SQL or equivalent for analyzing large datasets.
• Passion for uncovering patterns, identifying actionable trends, and delivering insights that drive business value.
• Proficiency in data visualization and reporting tools (e.g., Power BI, Tableau, Qlik).
• Experience with data cleaning and preparation workflows.
• Familiarity with Python or other programming languages is a plus.
• Strategic mindset: ability to extract meaningful insights supporting business and marketing decisions.
• Experience in optimizing analytical processes or reporting routines is appreciated.

Soft Skills

• Business-oriented and insight-driven approach, capable of translating complex data into strategic value.
• Comfortable working in dynamic, evolving environments and collaborating effectively with cross-functional teams (Marketing, CRM, Sales, Digital).
• Strong written and verbal communication skills, with the ability to engage non-technical stakeholders and simplify analytical findings.
• Previous experience in CRM or automotive-related projects is a plus.